Snapple Case Analysis In 1972‚ Snapple had a modest beginning in Brooklyn‚ New York. Initially‚ Snapple beverages were sold to health-food stores and Snapple became successful by launching innovative products‚ based on fruit juices and teas‚ into the beverage market. Snapple was a brash newcomer which won over New Yorkers and soon the rest of the US. Homemade freshness and endearing amateurism was a part of the Snapple brand. Some brands just want to have fun and from birth Snapple was one
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Case Analysis: Snapple Steals Share I. Point of View This case study examines the critical decisions to be made by Arnold Greenberg‚ Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s main concern is to come up with strategies that will drive operational excellence and high performance in the operation of the business. His
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500 Module 5 4/29/2010 Snapple Case Analysis Why do you think Snapple succeeded in the 1972-1993 phase when so many similar endeavors failed to? Snapple’s success during this period was primarily the result of its personnel‚ channel and image differentiation. Wendy Kaufman was a spokesperson‚ who was seen as quirky‚ likable‚ and honest. Snapple was sold primarily though cold channels such as street vendors‚ delicatessens‚ restaurants‚ and recreations areas. Snapple was very successful in conveying
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Student ID Number | | 1. | Steven Huy Tran | 329330 | 2. | Yating Lu | 387224 | 3. | Shihui (Cheryl) Li | 387283 | 4. | Putri Yusman | | Consumer Behaviour- Case Analysis Snapple Snapple is an American-based beverage brand that focuses distinctively in producing juices and tea. During the late 1980s‚ Snapple gained prominent share in a highly competitive market and became the leading brand in the alternative beverage industry. However following the attempts of several acquisitions‚ the
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Problem: Develop a strategy for Snapple ’s recovery after a three year trend of declining sales under the management of Triarc Companies. Sales had declined almost 35% in three years (from $674 MM in 1994 to $440 MM in 1997) and had the profile that the company had achieved great success with was diminished. Issues History: Small company origins based on authenticity and trust in consumers eyes. (ref. Exhibit 6 Pivotal Characteristics) This was evident in the initial mantra of the company
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Snapple Case Study Despite the fact that many small startup premium fruit drink companies stayed small or even disappeared during the period from 1972 to 1993‚ Snapple was able to flourish. A large part of Snapple avoiding the fate of these other companies can be attributed to how successful it was in utilizing the four Ps of marketing‚ especially product and promotion. Of the four Ps‚ the marketing mix typically starts with the product‚ which is one area where Snapple separated itself from
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SNAPPLE In this case the important question is: “What should Mike Weinstein do?” However‚ to address this question it is best to look at the history of Snapple and consider the following issues: In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps (as you decide where to give credit). Now look at the period from 1994 to 1997. Did Quaker make an error in buying Snapple
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The Pursuit of Synergy: Quaker Oats-Snapple Acquisition Professor Sherif A. Ebrahim Corporate Strategy‚ Spring 2012 May 1‚ 2012 Pauline Guittard Linn Gustafsson T.J. Henry Jr. Sevinc Ulu Brittany Williams Many successful businessmen and women have concluded that the most successful acquirers are also the most disciplined. In order to secure a lucrative and profitable acquisition all strategic alternatives ought to have been considered and prudently explored. Furthermore‚ a clear operating strategy
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Snapple Case Analysis Snapple Case Analysis In 1972‚ Snapple had a modest beginning in Brooklyn‚ New York. Initially‚ Snapple beverages were sold to health-food stores and Snapple became successful by launching innovative products‚ based on fruit juices and teas‚ into the beverage market. Snapple was a brash newcomer which won over New Yorkers and soon the rest of the US. Homemade freshness and endearing amateurism was a part of the Snapple brand. Some brands just want to have fun and from
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Business Administration University of Santo Tomas "SNAPPLE: REVITALIZING A BRAND" In partial fulfillment of the academic requirement for the course BA31 Brand Management Submitted by: Bandian‚ Alvin Co Ting‚ Annie May W. Fernandez‚ Anthony C. Francisco‚ Mary Abelaine J. Lee‚ Marvin John C. 4M5 Submitted to: Eric G. Pasquin‚ MBA Course Lecturer September 24‚ 2013 THE MAIN PARTS OF A CASE STUDY I. Background Information Snapple Corporation was established way back to 1972 in Brooklyn
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