Q1: How do Grut & Pfiffer define Tokyo Jane positioning‚ what does TJ brand stand for? The founders of Tokyo Jane want to offer affordable luxury product to their consumer. Grut and Pfiffer has a very vivid idea of how the brand and the product would look like in the mind of consumers‚ however they could not able to depicts the idea to their employee. Tokyo Jane would want to offer good quality and fashionable jewelry as in the high-end fashion display‚ yet accessible for their consumers. “Luxury
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Stake out a market position; Ranking of a brand‚ product‚ or firm‚ in terms of its sales volume relative to the sales volume of its competitors in the same market or industry. (http://www.businessdictionary.com) Every company has a clear market positioning that can promote development of enterprises. 3. Conduct operations; Formulate and implement maintenance procedure‚ supervise the cost and efficiency‚ optimize the resources‚ arrange the charges‚ actualizes the timeliness‚ reliability and safety
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in terms of value for money? Distribution network - Where will customers acquire this? What typed of partners will be involved in delivering brand promises? Are there particularly appropriate places‚ or ones the brand should never be found in? Positioning statement - What is the core‚ most important message about this solution which should be repeatedly communicated to the target market until they believe it? Often a central promise of some delivered value‚ including a tagline‚ if any. Brand Personality
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strategic issues facing e-businesses include; The continuous learning about industry know-how which may save on development costs Control mechanisms to be developed in order that continuous improvement may evolve Targeting market through product positioning Focus closely on what competitors are
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Subsequent to its inception‚ Banyan Tree focused on its target customer segment which was high-end wealthy customers looking for exclusive luxury holidays. Banyan Tree knew exactly which customers they wanted to target and carried out its brand positioning accordingly. The advertising was very minimal to maintain“exclusivity” and it was carried out in top-of-the-line travel magazines that targeted its preferred customer segment. It never went in for a mass market strategy by selling through wholesale
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Porter’s five forces is a tool to analyze industry structure and assess industry profitability. It also helps a company create an effective positioning strategy. An industry has similar products‚ the same buyers and the same suppliers. The five forces include: 1. New entries: new comers to the existing industry. Typically‚ a higher threat of entry or lower barrier to entry drives down an industry’s profitability. A high industry barrier often comes from: 1) High economies of scale that gives new
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Strategy is creating fit among organization’s activities. As a whole‚ organization finds its competitive value by positioning and integrating Fit into all its activities. Operation effectiveness and strategy works differently but co-relate with one another to work towards the same company goal – profitability. Yet many organizations are caught up in improving their operational effectiveness or seeking fast and easy growth; that they have forgotten the "value" that they can offer to their
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cost‚ but relative improvement for no one. Then comes the need of Strategy. Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals‚ or performing similar activities in different ways. The article explores the three basic principles which underlie the foundation of Strategic Positioning : creation of a unique and valuable position‚ involving a different set of activities ‚
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Introducing the Sa Sa International Holding Limited (China) Sa Sa International Holding Limited‚ a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care‚ and fragrance‚ make-up and hair care products. In 2005‚ in order to track the fast growing trend of China Cosmetic industry‚ Sa Sa International Holding Limited
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Why a superior organisation is one of the last sustainable sources of competitive advantage? Superior organisation of modern days has a lot of challenges ahead of them. We live in so called global village and are no longer bonded to one physical address‚ therefore the biggest competition of every company can be literally found on the other side of the globe‚ all credits modern technologies. What is more important “the gains previously to be had from market protection‚ propriety technology‚ and
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