Snapple Case Study Evaluation: Question and Answers 1. How would you characterize Snapple’s brand image and sources of brand equity? What are the strengths and weaknesses of the brands existing personality and image? Snapple’s brand image can be characterized “New Age” (pg. 329). Snapple was a nationally recognized brand on the rise in the beverage industry. Their brand image reflected on the quality of naturally flavored drinks which
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Snapple and Aqualisa Hints Snapple hints given during lecture. 1. Understand the Snapple customer(s). 2. Product development is important. a. how does Snapple identify new products? b. how does Snapple decide how much to produce? 3. Don’t forget to read the ethnographic research in the back of the case. Snapple Discussion Questions This is an interesting case on how entrepreneurs can make $1.7B‚ how a major firm can lose $1.3B‚ and how a well-trained manager can be a hero. Pay
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Snapple Case Study: What were the key decisions that contributed to Snapple’s early success in the period 1972-1986? • First‚ Snapple offered a broad line of beverage products accompanied with 100% Natural that appealed to young‚ health conscious New York professionals in the 1980s. • Second‚ Snapple’s proximity to New York City proved to be beneficial for marketing its products. Exposure to the media and celebrities helped the local company gain national attention. • Third‚ outsourcing the
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"We have an excellent sales and marketing team here at Gatorade. We believe we do know how to build brands‚ we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi‚ President of the Quaker Oats Beverage Company‚ North America.1 SUMMARY The Quaker Oats Company‚ founded in 1891‚ is one of America’s oldest food enterprises. From its start in the domestic ready-to-eat cereal market‚ Quaker grew
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SNAPPLE In this case the important question is: “What should Mike Weinstein do?” However‚ to address this question it is best to look at the history of Snapple and consider the following issues: In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps (as you decide where to give credit). Now look at the period from 1994 to 1997. Did Quaker make an error in buying Snapple
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September 2007‚ Andrew Barker emerged from a lengthy discussion on the energy beverage market in the United States. As a brand manager for Snapple beverages at the Dr Pepper Snapple Group‚ Inc.‚ he was charged with assessing whether or not a profitable market opportunity existed for a new energy beverage brand to be produced‚ marketed‚ and distributed by the company in 2008. Dr Pepper Snapple Group‚ Inc. was the only major domestic nonalcoholic beverage company in the United States without a significant
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Executive Summary CGE experienced glaringly different leadership styles as Jean-Marie Messier succeeded Guy Dejouany. While Dejouany focused on vertically integrating CGE and transforming the company into a conglomerate‚ Messier focused on profitability and restructuring within the company. As Dejouany’s leadership ended with a cash crisis and corruption scandal‚ Messier’s leadership led CGE’s stock to an appreciation of 71.8% within two years after succeeding Dejouany. The
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MAPPING THE BUSINESS LANDSCAPE General Environment: For CGE‚ the 1980s were a period of "unprecedented opportunity" in France in which it could make the "great leap forward". The French economy as a whole was growing rapidly and the hopes of an expanded market with the European Community were attractive opportunities for the firm. In CGE‚ one form of diversification was "cross shareholdings". The origin of this cross-shareholdings can be traced to the period 1986-1988 during a time of "cohabitation"
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▼ Search this site Dr. Pepper/Snapple SWOT Analysis SWOT Analysis Index Dr. Pepper/Snapple SWOT Analysis Add a New SWOT Analysis | Update This Page Now ►Summary | Profile | News | Chart | SWOT | Cash Flow | Comps | Buffett | WACC Strengths Technology (Dr. Pepper/Snapple) Superior tec… 0 Supply Chain (Dr. Pepper/Snapple) A strong … Unique Products (Dr. Pepper/Snapple) Uniqu… Strong Management (Dr. Pepper/Snapple) S… Brand Name (Dr. Pepper/Snapple) A strong b… Add Weaknesses High
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Snapple Case Study Solution 1. From 1972 to 1993‚ why did Snapple flourish when so many small start-up premium fruit drinks stayed small or disappeared? As described in the case study‚ Snapple flourished throughout 1972 and 1993 due to various reasons. Firstly‚ as the owners of Snapple realized that the popularity of no preservative fruit juices was increasing‚ they ceased the opportunity and decided to make a business out of it. As they were the first ones in this business‚ they got a chance
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