"Sneakers wars nike vs reebok" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 40 of 50 - About 500 Essays
  • Best Essays

    Analysis of A Campaign of Nike “The Good Stuff” Name: yuanyi zhao 0 Contents 1. Abstract……………………………………………………………2 2. Introduction……………………………………………………….2 3. The campaign of Nike “the good stuff”…………………………3 4. Analysis the campaign ……………………...……………………3 5. Effectiveness………………………………………………………12 6. Conclusion………………………………………………………...13 7. References…………………………………………………………14 8. Figure references………………………………………………….15 1 The analysis of a campaign of Nike “the good stuff” 1

    Premium Nike, Inc.

    • 2234 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Nikes Marketing Tool

    • 510 Words
    • 3 Pages

    Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012. The company was founded on January 25‚ 1964 as Blue

    Premium Nike, Inc.

    • 510 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Case Study

    • 899 Words
    • 4 Pages

    Corporation Case Study: Nike What is it? NIKE‚ Inc. is the world’s leading innovator in athletic footwear‚ apparel‚ equipment and accessories. Before there was the Swoosh‚ before there was Nike‚ there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S.‚ six employee networks focus attention on important communities within Nike. The intended role

    Premium Marketing Strategic management Management

    • 899 Words
    • 4 Pages
    Good Essays
  • Better Essays

    NIKE Vision‚ Mission‚ Objectives‚ and Resources & Capabilities of NIKE Rooster & Hens Consulting Group Nike Inc. is an American multinational corporation engaged in athletic footwear‚ apparel‚ equipment and accessories. Nike Inc. was incorporated in 1968 by the laws of the state of Oregon. As we speak‚ Nike Inc. is the largest seller of athletic footwear and athletic apparel‚ represented in over 170 countries in the world (Nikeinc.com 2013). Vision NIKE‚ Inc

    Premium Nike, Inc. Resource Athletic shoe

    • 933 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Nike and Child Labour

    • 1889 Words
    • 8 Pages

    Nike and child labour Nike is a household name when it comes to sports apparel and equipment. It has worked hard to burnish its image‚ especially by garnering endorsements from big names in the sports world‚such as Michael Jordan. But in 1996 its silver image began to tarnish. It knew it was in trouble when an article on child labour in Pakistan appeared in Life magazine with a picture of a 12-year-old boy sewing a Nike soccer ball in a factory‚ and activists started showing up in front

    Premium Athletic shoe Morality Physical trauma

    • 1889 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Nike S Publicity

    • 921 Words
    • 4 Pages

    Case Study 1: Nike April‚ 11‚ 2013 Nike (originally named Blue Ribbon Sports) was founded in 1964 by Phil Knight and his University of Oregon track Coach Bill Bowerman. It was born as a business project of Knights while he was in Stanford. The idea was to import shoes from Japan into the U.S. Up until this point the majority of shoes were imported from Germany. By importing the shoes from Japan the cost would drastically be improved because of labor savings. Nike‚ with the ingenious

    Premium Bill Bowerman Corporate social responsibility Nike, Inc.

    • 921 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nike case study

    • 960 Words
    • 4 Pages

    INTRODUCTION: A portfolio manager at North Point Large cap Fund‚ Kimi Ford‚ considers buying shares of Nike‚ Inc. for her mutual fund management firm. In the mid of 2001‚ Nike arranges for an analyst meeting to disclose its Fiscal year results and also to discuss on renewing its strategies to boost its sales growth‚ profits and market share which were all declining. To cope from the situation it decides to develop athletic shoes in the mid-price segment‚ enhance revenues from its apparel line

    Premium

    • 960 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike Executive Summary

    • 276 Words
    • 2 Pages

    Is Nike Worth the Buy? Thomas Senyard Issue It has been a week since Nike’s analyst meeting in which management unveiled a plan to revitalize the company. Kimi Ford wonders‚ is Nike a good buy for her mutual fund? Background Nike’s recent market share has been declining. The new strategy that management introduced plans to develop a better mid-priced shoe‚ to push their apparel line and to put more effort into expense control. Lehman Brothers say that Nike is a strong buy‚ but UBS

    Premium Security Mutual fund Stock market

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    marketing of Nike case

    • 830 Words
    • 4 Pages

    marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on running

    Premium Marketing

    • 830 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Management Nike What are the pros‚ cons and risks associated with the Nike’s core marketing strategy? Nike’s core marketing strategy is tag lined as “Pyramid of Influence”. This marketing strategy helps Nike gain competitive advantage over the competitors. Nike’s core marketing strategy is tag lined as “Pyramid of Influence” Nike heavily depends on the successful athletes for marketing and selling its products. Professional athletes such as Tiger wood‚ Michael Jordan‚ Lance Armstrong

    Premium Google Mobile phone Android

    • 891 Words
    • 4 Pages
    Good Essays
Page 1 37 38 39 40 41 42 43 44 50