Consumer Perception study On Chocolate Subject: Business Communication Sub Code: BUS 231 Sec: 01 Equipped For: Md. Kamrul Hasan Assistant Professor Department of Business Administration East West University Submitted By: Munia Haque 2010-1-10-081 Tazkia Hassin 2010-1-10-094 Tamanna Islam 2010-1-10-097 Ferdousia Akhter 2010-2-14-046 Date of Submission: 12th December 2012 Letter of Transmittal 12th December‚ 2012
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Best Doritos Baby • Brief description of each commercial o A future dad is eating Doritos at an ultrasound. He finds that as he moves the Dorito around the baby moves too. To the point that the baby comes out of the mother. • Who is the target audience that the commercial is trying to reach? o Anybody that is in the mood for a snack. So‚ anybody. • Does it effectively attract the targeted audience? Why (for the best 3)? Why not (for the worst 3)? o For the most part‚ it does because it shows that
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example of a Z – test: three people are given some wheat bread to eat and then there blood sugar count is tested a few hours later and the results are that their blood sugar count is hypothetical 100. The next day the same three people are given a Snickers candy bar to eat and then their blood sugar is tested a few hours later and the results is that there blood sugar count is hypothetically 50. The statistical results show that eating wheat products produces a higher blood sugar counts. An example of
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Discussion Questions • During the 2010 Super Bowl® game‚ the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players‚ who has dwindling energy‚ is tackled again and again. His teammates tell him‚ “You play like Betty White!” The 80-year-old actress and comedian appears in the ad as the football player being tackled. If you were the owner of the ADBOWL® website‚ how would
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stockholders and fulfilling the consumer’s needs and demands and at the same time providing a means of profit for the company. Marketing environment forces impacting product/service. In the chocolate bar industry there are three marketing environment forces that will have an impact on the chocolate bar‚ they are: price of cocoa for making chocolate‚ cost of transportation‚ and competition of the market. * Price of Cocoa for making Chocolate: The price of the resources are going to make a
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the familiar M&M’S® product found at almost every supermarket checkout counter and convenience store. It emerged from innovations in process technology that enabled the printing of personalized images or expressions on every tiny candy piece. These customized candies are now a popular item at birthday parties‚ weddings‚ and other special occasions. The case underscores the challenges faced by managers innovating within companies whose success has been built on a very different business model
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Mondelez international‚ is an American confectionary company which also has food and beverages‚ the company has headquarters based in Deerfield‚ Illinois and has well known snack brands which include Cadbury‚ Toblerone and different types of candy such as Trident and Halls Stride (Mondelez 2013) “Oligopoly is market in which control over the supply of commodity is in the hands of a smaller of producers” (Freedictionary 2013). Cadbury’s and the chocolate confectionary market structure is
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The first commercial out of this marketing campaign was seen through the 2010 Super Bowl. This gives significant amounts of information into who Snickers is focusing on in their commercial. Asa Berger (2010) claims the average audience/viewers of the Super Bowl is a man between the age range of 18 and 45 (p. 25). These men know what this means to play football with their gang and the guidelines that might be expected to become a part of this gang. Betty White is presented in this commercial as an
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Controversial television advertising has always caused a moral dilemma. Television commercials during the Super Bowl‚ one of the most watched television programs‚ walk a fine line between appropriate and inappropriate. However‚ there are quite a few varying opinions regarding the controversial advertisements. Controversial television advertisements that air during the Super Bowl generate millions of dollars‚ entertain the viewers‚ and stir up many a conversation. The viewers that seek to censor controversial
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Greene Hershey’s When you think of Hershey’s what do you think of? Chocolate‚ I’m sure. Well to start off‚ Hershey’s company has a very wide range of products. From chocolate to mints‚ they make just about anything. Many known candies are produced by Hershey‚ products such as Reese’s‚ bubalicious‚ bubble gum and even twisters. But I’m positive there are also many other aspects about Hershey that you didn’t know! Like Milton Hershey‚ the founder of Hershey‚ first made caramels‚
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