Sports and Performance Materials Assignment 1 Snowboarding 3-layer apparel assembly Table of Contents Description 3 History 3 Development in time leaps 4 Equipment 6 Structure+ Aim 8 Demographic Profile 9 Dominant participant countries 10 Participant Rates 10 Market Research 11 Global Market Size of Snow Sports in Retail Dollars 11 Global Snowboard Sales 2012 12 Major geographic markets 12 U.S. Market Sales 12 European Market Sales 13 Profile
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Burton Snowboards Jake Burton is the founder and owner of world’s leading snowboarding company. Since 1977‚ his company has created snowboarding gear that sets the standards for the rest of the industry. In order to be successful‚ his motto is to "always focus on the sport and everything else took care of it self." The Exchange Process at Burton Snowboards Exchange process is when two or more parties’ gives something of value to each other to satisfy each party’s perceived needs. Exchange
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companies‚ which have their own individual identities and products. Burton has also created one of the most extensive online shopping experiences for its clientele. (www.burton.com) Strengths Burton attributed to the development of the sport of snowboarding‚ as it was the first and oldest manufacturer. The company has a loyal customer base and an established retail distribution channel. Burton provides customers with an interactive online website. In order to provide help to mountain resorts to attract
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Burton’s snowboards products are available for people who enjoy snowboarding during the winter and snowing season which are suitable for snowboarding in ski mountains. • Place utility: Burton made alliance with ski resorts to provide he snowboarding activity in ski mountains when the customers want to try different kind of winter sport. • Ownership utility: Burton snowboard sells snowboard for the customers who like snowboarding activity around the world through a network of 3000 dealers sells
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caused these problems was the incoming competition of West 49 a large retail chain specializing in skateboarding and snowboarding equipment as well as clothing. 6. This organization provides skateboard and snowboard equipment as well as clothing shoes and accessories. 7. Skadurz Pro has created a unique product as they sell custom skateboards as well as unique skateboarding and snowboarding VHS and DVD movies that are often not available north of Toronto. In addition if the store does not carry a product
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snowboarders world-wide. Burton has made snowboarding a way of life. While people were talking about the boards Burton created‚ the company concentrated on making the sport of snowboarding great and recognized by all. Burton spearheaded the effort in the 1980’s to legalize snowboarding at ski resorts. Snowboarding “way of life” came about as a natural response to the culture from which it emerged. There was a rebellion against the skiing culture and the view that snowboarding was inferior. Skiers did not easily
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carefully before answering the questions. This is an individual assignment. Burton Snowboards Speeds Ahead with Nimble Business Processes When we hear “snowboarding”‚ we tend to think of snow-covered slopes‚ acrobatic jumps‚ and high-flying entertainment. We don’t usually think of improving business process efficiency. But snowboarding is business for Burton Snowboards‚ an industry pioneer and
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What is snowboarding to me? "I would not even call snowboarding a sport. It is a way of life. It is a chance to shut your brain off and live in the moment." Travis Rice could not have said it any better. Snowboarding has become a part of who I am and has had many influences on my life. The sport of snowboarding (if Travis Rice say it is not a sport and you believe you are in sense contradicting yourself by calling it a sport) has taught me very valuable skill such as: (dont put such as or : i think
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In awe‚ I discovered a newfound trust. I began to stir; as the beautiful January morning sunlight acted as alarm clock for me‚ I came to a shocking realization. Earlier in the week‚ I had reluctantly accepted my brother’s idea of competing in a snowboarding contest. It would be my first time‚ and the thought competing in front of a large crowd petrified me as I could only picture failure. Before I knew it‚ I was staring down the 250-yard ski slope in Zanesfield‚ Ohio‚ with a crowd and eager brother
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a memory or event that took place. My special song is‚ “Glory Days” by Bruce Springsteen. It all started on a cold winter day. School was cancelled due to bad roads‚ and I had nothing really to do. So my buddy called me asking if I wanted to go snowboarding. Of course I said‚” yes” and on the road we were. I got in the car and picked my buddy up from his house. The roads had frozen over so of course I had to drive at a responsible speed. Driving down icy roads are pretty frightening‚ but we had a
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