Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
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female audience during the viewing of The Bold and the Beautiful. 2. Introductions and Orientation The study of people ’s interests in soap operas and their emotional link to them has been a long-standing fascination. Viewers across the globe‚ tune in daily to the likes of soap operas‚ such as The Bold and the Beautiful. According to studies done on soap operas by Pitout (2001: 348) the interwoven storylines "force" viewers to keep on watching to prevent them from missing out on that ever crucial
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which provide affordable health solution to the personal hygiene problem crossing the whole world. The first Lifebuoy product was launched as an affordable disinfectant soap in UK in 1894 and then the product spread across the world‚ such as USA‚ India and Brazil markets. Lifebuoy launched at Australia in 1899 as a coral coloured soap. (Lifebuoy‚ 2010) Up to 100+ years history reputational brand of Lifebuoy saves million of lives. In 2003‚ diarrhea caused up to 2.2 million people’s death every year
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mixing with a glass rod. After 20 minutes of heating the alcohol scent disappeared denoting the completion of the reaction with pasty mass comprising of soap‚ glycerol and excess sodium hydroxide. After this was done an ice bath was used to precipitate the soap along with 150ml of saturated sodium chloride solution‚ and vigorous mixing. By this the soap will float as the aqueous solution gets denser; this was then filtered using the vacuum suction‚ washed with 10ml ice water and the necessary observation
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distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill’s" brand‚ it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan‚ New York City. In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap and candle factory on Dutch Street in New York City under the name of "William Colgate
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The purpose of this experiment is to: (a) determine if hand soap or alcohol gel is the most effective in killing Staphylococcus aureus (b) obtain the statistical difference of effectiveness in killing S. aureus between hand soap and alcohol gel. The null hypothesis is that neither hand soap nor alcohol gel is effective in killing S. aureus more than the control group which is nothing at all. The alternate hypothesis is that hand soap versus the control group will be more effective in killing S.
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Dove had a competitive advantage. Introduced as a revolutionary form of soap‚ Dove swept the market in 1957 when it launched its beauty bar‚ a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap‚ which was now “old-fashioned”; it was a beauty bar that had the ability to moisturize and cleanse while eliminating the usual irritation and dryness received from toilet soap. This differentiation enabled brand awareness for Dove. Dove immediately
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CHAPTER I 1.1 INTRODUCTION: Employee welfare is an important facet of industrial relations‚ the extra dimension‚ giving satisfaction to the worker in a way which even s a good wage cannot. With the growth of industrialization and mechanization‚ it has acquired added importance. The workers in the industry cannot cope with the pace of modern life with minimum sustenance amenities. He needs an added stimulus to keep body and soul together. Employees have also realized the importance of their
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(after his daughter Nirupama)‚ a brand which today commands a value of Rs.4‚840 crore and nestles under its fold an array of consumer products ranging from cosmetics‚ soaps‚ detergents‚ salt‚ soda ash and injectibles among others. Along the way‚ the Nirma brand name has become almost synonymous with low-priced detergents and toilet soaps. “If marketing is all about finding the gaps and filling them‚ Karsanbhai Patel and his Nirma brand scored a perfect slam dunk‚” says an independent market analyst
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The Comparative Analysis on the Effectiveness of Guava Soap Against a Regular Soap in Terms of Curing Pimples Chapter 1 Background of the Study These days‚ people are using plants as herbal medicine such as guava plant (Psidium guajava Linn). Based on research‚ this plant is good for healing and treating wounds and other skin infections. In the field of dermatology‚ guavas can improve the texture of your skin and helps you avoid skin problems more than even the highest ranked
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