products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G story provides a great example of how smart marketers use segmentation‚ targeting‚ and positioning. PROCTER & GAMBLE Procter & Gamble (P&G) sells seven brands of laundry detergent in the United States (Tide‚ Cheer‚ Bold‚ Gain‚ Era‚ Dreft‚ Febreze‚ and Ivory Snow). It also sells six brands of hand soap (Ivory‚ Safeguard‚ Camay
Premium Management Marketing Costs
the consumer behavior is different in both the regions. Northeast Region: The importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit1. Attribute Importance‚ Brand Positioning‚ And Consumer Expectations in the North East Exhibit 1 Source: - Unilever Research Cleanliness which
Premium Marketing
COMPOUNDS: SOAPS AND DETERGENTS Experiment # 8 I. Objectives To observe the general properties of carboxylic acids. To compare the acidity of carboxylic acids and phenols. To verify experimentally the interconversion among acyl compounds. To become familiar with the physical and chemical properties of fats and oils and to understand the chemical basis of these properties. To learn how to prepare soap. To compare the properties of soap and synthetic detergents. II. Data and Observation
Premium Carboxylic acid Ester Acetic acid
beginning. In 1969‚ Karsanbhai Patel tries his hand at making phosphate-free detergent powder. The product was named as Nirma (after Mr. Patel’s daughter Nirupama)‚ a brand which today commands a value of Rs.4‚840 crore. The product line of Nirma holds an array of consumer products ranging from cosmetics‚ soaps‚ detergents‚ salt and soda ash. Along the way‚ the Nirma brand name has become almost synonymous with low-priced detergents and toilet soaps. Earlier the product was packed in polythene bags and
Premium Marketing Advertising
the Iron Age and the Bronze Age‚ according to the level of chemical endeavor of that time. The content in this report will comment on the various implications of science on society and the environment‚ such as the use of CFCs‚ the use of soaps and detergents‚ shrinking world resources‚ eutrophication‚ heavy metal pollution and poisoning‚ and the role of chemists. The information in this report was obtained from a wide variety of resources‚ as in the bibliography‚ which have each been assessed for their
Premium Ozone depletion Chemistry Ozone
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
Premium Marketing Coffee Coca-Cola
Micro-Environment Detergent Zoo / Wild Life Park Company Name Tide (Powdered Detergent) Zoo Negara (National zoo of Malaysia) Competitors Sadaf Kllenmatic Top Give me white Eeze Wash Kuala Lumpur Bird Park Zoo Taiping & Night Safari Zoo Melaka Zoo Negeri Johor Lok Kawi Wildlife Park Suppliers Kinta Powdertec Sdn. Bhd (sodium carbonate) Timur Network Sdn. Bhd. (Sodium Sulfate) Everbest Technology Sdn. Bhd. (Alkyl Sulfate) Rainbow Dye-Tech Sdn Bhd (Sodium Polyacrylate)
Premium Kuala Lumpur Household income in the United States Tourism
volume is about 2.3 millions. Hindustan Lever Limited (HUL)‚ Procter and Gamble (P&G) key players in fabric market of India. Surf Excel enjoys 37.8% market share compared to 7.7% of Ariel. The per capita consumption of detergents in India is 2.7 kg per annum. The synthetic detergent market can be classified into three main categories: * Premium (Surf Excel and Ariel) – 15% of total market * Mid Price (Rin and Wheel) – 40% of total market * Popular (Nirma) – 45% of total market
Premium Marketing Management Supply chain management
is no significant difference between the effects of adding different kinds detergent in calamansi and used cooking oil shoe polisher in terms of: How long will the natural shine of the shoes lasts? The smell of the shoe polisher. II. Hypothesis in alternative form- There is a significant difference between the effects of adding different kinds detergent in calamansi and used cooking oil shoe polisher in terms of: How long will
Premium Integer Shoe Mathematics
PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH December 2005 A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE
Premium Marketing Sales promotion Brand