Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
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Category | Home Care brands- detergents | Sector | FMCG | Tagline/ Slogan | ‘Sabki Pasand Nirma‚ Washing Powder Nirma’ | USP | Product with low price without compromising on quality | STP | Segment | Economy Segment | Target Group | All Indian households and laundry stores | Positioning | Quality at very affordable price | SWOT Analysis | Strength | 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment)4
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benzene sulfonates (LAS) for laundry detergents‚ light-duty dishwashing liquids‚ industrial cleaners‚ for household cleaners. In India IOCL’s Gujarat Refinery‚ Reliance Jamnagar Refinery too produces LAB for companies like Nirma‚ P&G‚ and Godrej. LAB History ‚Uses and Properties:- In 1939‚ the soap industry began to create detergents using surfactants that were supplied to the soap manufacturers by the petrochemical industry. Because the synthetic detergents produced from these surfactants were
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Principles of Marketing MKTG205=1203B-19 Professor Mary Catherine Cattapan July 22‚ 2012 Unit 1 Individual Project Billy Laws Student ID# 17533874 Communications-Security System Services-These devices and systems have a wide range‚ specifically‚ home and car. The demand is driven partly by home sales‚ new home construction and office construction. Most security systems like Brink Security have warning decals on the windows or in the yard to advertise. Commercial marketing usually consist
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Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent‚ as opposed to hand soap or other types of cleaning agents. Bangladesh has a detergent market of about 8.8 billion taka of which Unilever occupies a share of 48% making it the market leader. The major competitor brands in the detergent market for RIN
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RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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(MES) was the largest consumed biosurfactant‚ accounting for 33.26% of the 344 kilo ton global market in 2013. Its superior properties in terms of foaming and stability as compared to other surfactants make it ideally suited for use in household detergents. Other key biosurfactants include Alkyl Polyglucosides (APG)‚ Sorbitan Esters and Sucrose Esters‚ with combined demand estimated at 115 kilo tons in 2013. The report “Biosurfactants Market Analysis and Segment Forecast To 2020‚” is available
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Latin America 2.3.2 Asia 2.3.3 Africa and the Middle East 2.3.4 Central and Eastern Europe Chapter 3: Soap production and promotion in the global market 3.1 Nature of the global industry 3.2 Promotion and branding 3.3 Corporate focus: soaps and detergents 3.4 Growth and expansion strategies 3.4.1 Market segmentation 3.4.2 Mergers and acquisitions 3.5 How local companies are responding to multinational strategies Chapter 4: The PPP Hand Wash Initiative 4.1 Motivation to participate in the PPP 4.2
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DETERGENT PESTICIDE DISINFFECTANT PRESERVATIVES ADDITIVES MEDICINES BLEACH PETROLEUM JELLY ALUMINUM FOIL CORN STARCH NAME.ROMELYN.VILLAMAYOR YR&SEC; IV-EDISON TEACHER; MRS. SALUDES NAME:ERICA E. VILLAMAYOR GR&SEC: VI-MALINIS TEACHER:MR:PENIDA A detergent is a surfactant or a mixture of surfactants with "cleaning properties in dilute solutions."[1] These substances are usually alkylbenzenesulfonates
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Proposal “Effects of Detergent Phosphates on Plant Growth” Among the nutrients essential for plant growth are phosphates. However‚ an excess of nutrients is not necessarily a good thing. Phosphate detergents contribute to soil and water pollution and can have a serious impact on water and land ecosystems. Their effects in the garden are sometimes beneficial and sometimes harmful‚ according to where you use water containing the substance. A number of synthetic detergents and soaps contain volatile
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