Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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Death of a Salesman - Context (historical‚ social‚ political and cultural) Death of a Salesman is a play that consists of a HISTORICAL background which is key to understanding the play. It was written in 1949‚ just a few years after the World War ll was over‚ meaning the United States‚ where the play occurs‚ was going through many changes. For example‚ the war caused an increase in industrial production markets and non-farming business. For the poorest Americans‚ however‚ the economic situation
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Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing social and
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manners and morals that shook American society to the depths." (Leuchtenburg) The 1920’s was an era in which the Americans showed their independence through actions; learning not to live the same ways that those preceded them had. The ’20s was a cultural and socialistic rebellious attitude‚ decomposing past American ethics and beliefs. The most obvious rebellion is shown by the feminine movements during this time. The 1920’s led to a new role for American women‚ in which females desperately tried
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CHAPTER 3 The Competitive Environment Learning Objectives Upon completing this chapter‚ you should be able to: Identify the structural characteristics of the environment faced by the firm and how these drivers influence both competition and value creation Choose the appropriate level of specificity in environmental analysis‚ depending on the locus of the decision-making group Predict how changes occurring in the environment might influence future competition and value creation Incorporate understanding
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CHAPTER 1 Business Environment Contents • Introduction • Business • Objectives of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics
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BUSINESS ENVIRONMENT nderstanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because‚ the environmental factors influence almost every aspect of business‚ be it its nature‚ its location‚ the prices of products‚ the distribution system‚ or the personnel policies. Hence it is important to learn about the various components of the business environment‚ which consists of the economic aspect‚ the socio-cultural aspects
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Ollo:-…………………………………………………………………………………………………………3. Task 2: Illustrate the way in which market forces shape organizational responses using a range of examples:-…………………………………………………………………………………………………4 Task 3: Judge how the business and cultural environments shape the behavior of OLLO:-……6 (Task- 4.1) Discuss the significance of international tread to Uk business organization…………9 LO4.2 Analyze the impact of global factors on Uk business organization…….....................................
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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