Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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1. Introduction and Problem Definition Jason Jowers‚ a newly minted MBA‚ had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e.‚ the new Tronn server and the PESA software tool)‚ which had been developed specifically to meet an emerging basic server market‚ a new market to the company. But it had to compete with Zink server of Ontario Computer‚ its major rival in this market.
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OF A WORLD ECONOMIC SYSTEM A Summary of Immanuel Wallerstein‚ The Modern World System: Capitalist Agriculture and the Origins of the European World Economy in the Sixteenth Century (New York: Academic Press‚ 1974) In his book‚ The Modern World System: Capitalist Agriculture and the Origins of the European World Economy in the Sixteenth Century‚ Immanual Wallerstein develops a theoretical framework to understand the historical changes involved in the rise of the modern world. The modern world system
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including the current brand associations and loyalty. In your answer include the following: • Why you chose that particular strategy? • What are your assumptions ? • What are the consequences of your decision? • How would you implement it? Atlantic Computer: A Bundle of Pricing Options 1. Determine the price for two Tronn servers plus PESA according to the following pricing methods: • Status-quo pricing • Competition-based pricing • Cost-plus Pricing (Hint: footnote # 5) Note: Jowers
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101 (16) 85 (26) 16 (6) 69 1991 101 (9) 92 (28) 9 (6) 67 1992 101 (8) 93 (28) 8 (6) 66 1993 101 (7) 94 (29) 7 (6) 66 TV FCF 101 (7) 94 (29) 7 (7) 65 1‚05x 1‚10x -> -> 429 409 Tax shield ceiling (EBIT < 250) $m 250 -> Max. tax break that Atlantic Corp can accomodate Royal Proposal (excluding Timberland) 610‚1 Price Wacc 6% EV/EBITDA 9x 2‚0% $m k ton % k ton $ / ton $m % 1983 153 661 90% 595 258 1983 1983 153 1983 1984 193 661 100% 661 292 24 12‚6% 1984 256‚9 12 4‚5% 1984 450 36
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modern capitalists‚ owners of the means of social production and employers of wage labor. By proletariat‚ the class of modern wage laborers who‚ having no means of production of their own‚ are reduced to selling their labor power in order to live.” ~ Friedrich Engels. Every person has been classified as something whether it is age‚ skin color‚ or wealth. There are various forms of classification. For example‚ ever heard of social stratification or social economics? It is society’s categorization structure
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Atlantic Aquaculture‚ Inc. Capital Budgeting with Staged Entry Question 1 A – Even though Atlantic Aquaculture already bought the land needed for 300‚000 USD‚ its value today is 900‚000 USD. We can therefore conclude the 900‚000 USD is an opportunity cost as the land can be sold at this value. B – In this case it is best for the company to use the option to the land acquisition. By calculating the NPV the option is worth $-852‚093.66. Buying the land without the option would bring the company
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Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
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European economic and political expansion in Southeast Asia in the last quarter of the 20th century resulted in the greater integration of the region into the international economy. Six ‘new’ states emerged – Indonesia‚ Malaya‚ Burma‚ the Philippines‚ Indochina and Thailand. Discuss economic and social change in the region with reference to ONE Southeast Asian state. Economic and social change within Indonesia Introduction After over a quarter century of sustained economic growth‚
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The biggest change that would happen to the world was caused by the Europeans who created the Atlantic Slave Trade. Atlantic Slave Trade started in the mid 1400’s‚ with small boatloads of Africans that traveled to the Americas. The Portuguese were the ones to discover the Africans on the west indies. A vast majority of the Europeans died due to diseases‚ which‚ in turn‚ led to the Europeans needing the Africans to do labor. The Triangular Trade helped pay imports from other countries‚ which helped
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