Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example from our company‚ Hindustan Lever Limited‚ is Lux. This is a brand that has been marketed as ‘the soap of the stars’ for more than 50 years. Endorsed by film stars‚ it is a product that has always stood for glamour and luxury. A deep engagement of consumers
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Are electric vehicles really good for our environment? An electric vehicle is a vehicle that runs on renewable resources instead of gasoline. In the early 1800’s‚ innovators in the United States‚ Netherlands‚ and Hungary began to experiment with the concept of a battery powered vehicle and created some of the first small-scale electric cars. Electric cars grew popular in the 1900’s because it didn’t have any issues with gasoline‚ it didn’t produce any smelly pollutants‚ and it was easy to drive
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Talk on World Environment Day Good morning to our beloved principal ‚ Mr Yap Chong Guan ‚ dear teachers and students of Chung Hua Middle School No.1 . Thank you for giving me this opportunity to say a few words on this auspicious day. I would like to focus on the importance of rainforests and why we must save them. We all know that Malaysia has the oldest rainforest in the world ‚ but do we really understand what rainforests do? Rainforests safeguard our existence
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Graffiti artists often produce artworks which deliver social‚ political or religious issues in the urban space within a society. Graffiti artists are built to embody cultural groups and within their graffiti works reflect on a range of issues‚ in order to cause an impression on the audience who pass by (Young 2012‚ 297). Artists often represent social and political issues in their works in order to state combinations of statements and argue how they get accused or seized by the law in producing such
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How Strongly Can Social Media Influence and Control People’s Lives? What comes to your mind when you hear the term “Social Media?" Perhaps some people thinking about the media that makes them able to meet and communicate with people around the world. While some others think about that‚ social media is the channel that gives them the chance to send and receive many information. Others think that social media is about the way we get many updates from people who we follow and maybe someone out there
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Uganda is a pluralistic society with a complex social order characterized by a multitude of ethnic‚ linguistic‚ and religious divisions. Roman Catholics are the majority and comprise about 46% of the population with the Protestants at 42% (Anglican 35.9%‚ Pentecostal 4.6%‚ Seventh-Day Adventist 1.5%)‚ Muslim 8%‚ other 3.1%‚ and none 0.9% . They stand not evenly distributed across regions in the country. Most of the rural areas across the country are dominated by Roman Catholics while they share
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I strongly disagree with crimes that are made depending on what the crime is. There is many types of crimes in our world nowadays. Some people get away with them and some do not. We all think crimes are different and may disagree with what crimes we think are more important. A few months ago there was a video of a man drowning in the lake while three men teenagers filmed the man drowning. You could hear laughing in the back‚ I thought this video was very disturbing. I consider this a crime in my
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Steve Sosnoski ENG 131-02 21 May 2013 Social Networks and Our Society The topic I am choosing for my research project is social networks and our society. In society today you can hardly find a person who hasn’t heard of a social network. There are different reasons why people are choosing to create their own social network pages‚ whether it be for school‚ work‚ or personal use‚ we can agree that most people do indeed have a page on one of the many social networking sites. No matter what it is
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Social and Cultural Environment of Malaysia The cultures around the world are very different and very much the alike at the same time. The way people live around the world depends on the norms internalized by their societies. The given circumstances that differ around the world limit individual’s chances for fortune and life chances. There are endless questions that can be asked to compare or contrast culture from culture and nation from nation‚ but the fact that there are so many similarities amidst
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Managing Gender Issues in Corporate Author: Shobhna Jha ‚Asst Prof‚ Sabar Institute of Management Dr B. K Nirmal‚ Prof‚ Sabar Institute of Management Gender equality refers to the equal valuing of the roles of women and men. It works to overcome the barriers of stereotypes and prejudices so that both sexes are able to equally contribute to and benefit from economic‚ social‚ cultural and political developments within society. Traditionally‚ there was a misconception about woman’s ability to balance
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