Theories and Models in Social Marketing Reference: Lefebvre‚ RC (2000). In PN Bloom & GT Gundlach (Eds.)‚ Handbook of Marketing and Society‚ Newbury Park‚ CA: Sage Publications. Theories and models for social marketing abound‚ with little formal consensus on which types of models for what types of social problems in what kinds of situations are most appropriate. In defining what social marketing is‚ many authors include the notion of exchange theory to link it to its marketing roots (e.g.‚ Kotler
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Cognitive Dissonance theory Core Assumptions and Statements Cognitive dissonance is a communication theory adopted from social psychology. The title gives the concept: cognitive is thinking or the mind; and dissonance is inconsistency or conflict. Cognitive dissonance is the psychological conflict from holding two or more incompatible beliefs simultaneously. Cognitive dissonance is a relatively straightforward social psychology theory that has enjoyed wide acceptance in a variety of disciplines
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Piaget’s Theory of Cognitive Development Jean Piaget • Swiss psychologist who studied cognitive development • Felt that younger children think differently than older children and adults • Developed the most influential theory of intellectual development How do children learn? • According to Piaget‚ children actively construct knowledge as they manipulate and explore their world – Use and form SCHEMAS through a process of Adaptation and Organization – SCHEMA: an organized way of making sense of
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Describe Beck’s (1976) Schema theory and the predictions it would make about the cognitive biases of depressed and/or anxious individuals. Discuss at least two pieces of research that have examined cognitive biases in such individuals‚ and explain whether the findings are consistent with Beck’s predictions. Beck’s (1976) traditional model proposes unidirectional effects from cognitive constructs on depressive symptoms (Pössel‚ 2011). He identified three mechanisms (Beck and Alford‚ 2009) that
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Cognitive therapy‚ originated by Aaron Beck (1976)‚ was inspired by Stoic philosophers who believed that by discarding false beliefs through the means of logic‚ a person could prevent emotional disturbances (Murguia‚ & Diaz‚ 2015). Cognitive refers to; thinking‚ conclusions‚ understandings‚ schemas‚ and biases. Behavioral refers to measurable changes in the way people conduct themselves (Lorenzo-Luaces et al.‚ 2016). Cognitive behavioral therapy (CBT) shifted away from the psychoanalytic approach
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The other Framework of attentional theory used to describe the processes supporting choking is self-focus theory. This theory suggests that pressure increases anxiety‚ which has been shown to lead to self-focus (Carver & Scheier‚ 1978). Self-focus can lead to skill failure through attempts to apply conscious thought to automatic movements. In accordance with this assumption is Fitts and Posner’s (1967) progression– regression hypothesis‚ which discusses the influence of processing changes as a result
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When people retire If they are lucky enough to be financially stable and can travel or perhaps take up something they have always loved to do such as art or other projects; becomes active in their community then they build on that self esteem. Some people when retired are plagued with ill health and unfortunately are limited to what they can do and become depressed or bed-ridden‚ but vast majorities are still very active. Men in particular generally work three quarters of their life so it is difficult
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Cognitive development starts from the age of infancy and continues through the period of adolescence and on to adulthood. The basic components of cognitive development are mental processes; memory‚ critical thinking/ problem solving‚ categorization‚ language‚ and creativity‚ all of which are formed in the youngest years of a child’s life (Wells‚ Encyclopedia of Children’s Health). Jean Piaget originated and based his work in Switzerland. He had a PhD in Zoology‚ which he used to develop a biologically
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I had experienced cognitive dissonance at my previous employer. I worked for an agency contracted with The Department of Human Services in MEmphis. I worked as an employment specialist. As a work contractor‚ I was paid with federal dollars so I had to policy filled and “by the book”. I was responsible for the monitoring of clients mandatory work activities. If the clients were compliant‚ they would receive transportation each week‚ in the form of a bus pass or gas card. I was the person of contact
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Rebecca Sullivan Evaluate theories of cognitive development and learning There are a range of psychological approaches linked to the study of education. The development of cognitive theories and behaviourist theories are used to evaluate and explain the learning process and how these can be linked to education. Piaget’s (1952) theory of cognitive development‚ suggests that children think in different ways to adults‚ due to cognitive development and the stages individuals develop at. Piaget (1952)
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