Marketing Equitable Ethnic Cultural Tourism in China Alf H. Walle Clark University at Shandong University of Science and Technology China is one of the world’s great cultural areas and‚ as such‚ many people are interested in exploring the country and experiencing its people and heritage. While many tourists focus on well known historic sites such as the Forbidden City‚ the Great Wall‚ or Mount Tai‚ the ethnic minorities of China are gaining increased attention and are spotlighted here. This growing
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EXECUTIVE SUMMARY There is little or no doubt that India today has emerged as a powerhouse in the automotive industry. Tata Nano‚ the world’s cheapest car is sold in its native country for approximately Rs 1-lakh ($2‚198). Tata Nano is manufactured entirely in India by Tata Motor Limited. When the Nano was launched in March 2009‚ it accomplished Tata Group Chairman Ratan Tata’s vision of making a “people’s car”. The aim was to produce a car that is safe and affordable to almost everyone in India
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Analysis Global warming‚ also known as the green house effect is a topic that has received much attention in recent years; yet our climate change is not a recent problem. It has been morphing over many years. What is increasing is the rate of change; it is accelerating due to the growth of the human population. The growth of our population has increased our use of fuel‚ land‚ and manufacturing. All of these are increasing emissions into our atmosphere that increases global warming. Global warming
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Airline Sales and Marketing Introduction This report will evaluate the current marketing environment of the airline industry in Europe. This will involve looking into different area of the airline industry such as deregulation and open skies‚ current economic conditions‚ distribution channels‚ pricing and revenue management. It has been proved that the airline industry is probably one of the most competitive and complex industry in the world. According to Mintel report (2009) in the past decade
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The article that I found was on how to market a sports team using twitter. I thought that this was an interesting article first because of the title “The Twitter Sports Marketing Guide‚ Five Tips From the Leading Pro Teams”. It starts by saying that marketing a sports team is very similar to marketing a product or yourself‚ the goal is to separate your object from the rest of the crowd. The teams with the most fans use strategies that make them stand out and attract the most followers. Most of this
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is affected by the environment in which he lives. We know that climatic and social surroundings are no less influential. We know also that a person is born with the basic characteristics which are going to shape his personality and eventually his destiny. We can safely say that the interactions of both heredity and environment produce the individual. It would be interesting to analyse the effects of environment on the personality and activities of the individual. 2 Social surroundings have
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LEGAL‚ SOCIAL‚ AND ECONOMIC ENVIRONMENTS OF BUSINESS 1 Legal‚ Social‚ and Economic Environments of Business Andrew Desjardins American Intercontinental University LEGAL‚ SOCIAL‚ AND ECONOMIC ENVIRONMENTS OF BUSINESS 2 Abstract There are three types of businesses: Sole Proprietorship‚ Partnership‚ and Corporation. Bases on the scenario represented in this paper‚ a sole proprietorship is the smartest decision when starting this business
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Discuss how the six macro-environments (demographic‚ economic‚ natural‚ technological‚ political‚ and social/cultural) forces may affect the marketing of a drink or food company. Companies and their suppliers‚ marketing intermediaries‚ customers‚ competitors‚ and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture‚ the firm must monitor six major forces: demographic‚ economic‚ natural‚ technological
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Discuss the ways in which one or more social and/or cultural groups have been represented in a text studied this semester. Both cultural and social groups are represented through the drama text‚ Othello by William Shakespeare and the novel‚ The Collector by John Fowles. Shakespeare explores the cultural groups in Othello through the portrayal of character constructs and the social groups are explored by Fowles in The Collector‚ through the way the readers are positioned‚ and through the context
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Global Social Issues and Change Paper In this paper we will identify a social issue that has gone global. Our team has chosen same sex marriages. We will talk about the social group that is affected by this social change. In addition we will explain any resistance that this population group has faced and how they have dealt with the issue. Moreover‚ we will explain the sociological theory of social change best applies to the social issue for future research and why the theory is appropriate.
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