File: ch11.rtf‚ Chapter 11‚ Managing for Ethics and Social Responsibility in a Global Environment True/False 1. Spouses of high level expatriate managers generally serve in a corporate “ambassador” role. Ans: True Response: See page 400. Difficulty: Easy 2. Fluency in a foreign language assists with verbal communication‚ but helps little in understanding the culture. Ans: False Response: See page 401. Difficulty: Easy 3. Visitors to another culture will notice
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Global Marketing Test Bank This review page is divided into three sections: major models and frameworks‚ sample questions‚ and case analysis. No additional modifications will be made. MAJOR MODELS AND FRAMEWORKS : We have covered several major models and analytical frameworks during this course that enable you to analyze a situation in making marketing-related decisions. 1. Changes in consumer buying and usage habits in recessionary conditions (p. 93) 2. ABCD Model (p. 108): consumer access
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MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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comes from Indonesia. ENVIRONMENTAL ANALYSIS OF SINGAPORE Singapore is known as one of the best country in the world for having the suitable environment for business. Located at the crossroads of the international trade routes‚ it is a constant top choice by multinationals organization to invest their money in. Singapore is known as a multi-cultural country with its diverse ethnic group‚ thus the varieties of cuisines are always in need. Food and Beverage business is one of the major business
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Unit 1 Global Business Environment Structure 1. Introduction 2. Meaning of Globalisation 1.3 Driving Forces of Globalisation 1.4 Dimensions of Globalisation 1.5 Stages of Globalisation 1.6 Introduction to Theories of International Trade 1.6.1 Absolute Advantage Theory 1.6.2 Comparative Cost Advantage Theory by David Ricardo 1.6.3 Factor Endowment Theory (Heckscher-Ohlin Thesis) 1.7 Trading Environment of International Trade 1.7.1 Tariff and Non-tariff Barriers 1.7.2 Trade Blocs
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uncertain marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment
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self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign in overseas markets. Use examples. - Marcomm
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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CTL in Association with University of Wales 2nd Term MBA 0510-L Global Marketing Aim of the Assignment To critically analyse the advantages and disadvantages of using licensing as a market entry tool giving two detailed examples of companies from different countries that use licensing as a global marketing strategy Supervised By - Lipi Begum. Author - Rajkiran Sonavane Student ID - 28002383 Email - rajkiran.sonavane@stu.ctlondon.ac
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