Theories and Models in Social Marketing Reference: Lefebvre‚ RC (2000). In PN Bloom & GT Gundlach (Eds.)‚ Handbook of Marketing and Society‚ Newbury Park‚ CA: Sage Publications. Theories and models for social marketing abound‚ with little formal consensus on which types of models for what types of social problems in what kinds of situations are most appropriate. In defining what social marketing is‚ many authors include the notion of exchange theory to link it to its marketing roots (e.g.‚ Kotler
Premium Marketing
for the Elderly Amy Cobb‚ RN. Western Governors University Abstract Providing appropriate discharge planning for an elderly patient can often require a collaborative approach. Elderly patients often require help with newly prescribed medications‚ meal planning and transportation. This paper will describe several issues that healthcare providers must address when discharging an elderly patient who recently had surgery. Caring for the Elderly Elderly patients
Premium Medicine Assisted living Patient
Social Theories of Aging Introduction The fundamental biological problem that all theories of aging seek to explain was stated very elegantly in 1957 by Williams when he wrote‚ "It is indeed remarkable that after a seemingly miraculous feat of morphogenesis‚ a complex metazoan should be unable to perform the much simpler task of merely maintaining what is already formed." The difficulty in attempting to establish an understanding of aging is that it is not a single physiological process. It is
Premium Sociology Gerontology Science
Founder of the theory The founders of the theory were Irwin Altman and Dalmas Taylor. Altman is a distinguished professor of psychology at the University of Utah whereby Taylor is a professor of psychology at the University of Texas‚ Arlington. Altman and Taylor developed this theory to provide an understanding of the closeness between two individuals. Apparently‚ social penetration is defined as a process that moves a relationship from non-intimate to intimate. The theory states that this
Premium Interpersonal relationship Communication Theory
Flanagan‚ 2000) The two theories which are written about in this essay are The Social Learning Theory which is the work of Albert Bandura and Abraham Maslow’s hierarchy of needs theory. Albert Bandura was a behaviourist. The Social learning theory was a behaviourist theory. Behaviourists think that the only thing that matters is behaviour. They study the stimulus and the way people respond to a stimulus.(Eysenck and Flanagan‚ 2000) The Social Learning Theory (SLT) came about between
Premium Maslow's hierarchy of needs Psychology
Thesis: Older people can still feel young by engaging in social ______activities that can help them cope with aging. I. Introduction II. What is Aging? III. What are the Changes? A. Physical Changes B. Mental Changes C. Sociological Changes IV. Needs of the Elderly A. Health Needs of the Elderly B. Psychological Needs V. How to hasten the process of Aging? VI. Programs and Services for the Aged VII. The senior Citizen’s Club VIII. Homes for the Aged IX. Death: A reality Especially for older people
Premium Gerontology Ageing Old age
Although the elderly are homeless for all sorts of reasons‚ there are some common causes of homelessness for everyone. The causes of elderly homelessness are mostly financial. The most common cause of homelessness is income. The elderly retire and do not make the same income as they did while working. Because their income is low‚ they receive Supplemental Security Income (SSI) to live off of. However‚ SSI is usually very low and not even above the poverty line. The maximum SSI monthly benefit in
Premium Poverty Retirement Old age
Results from the U.S. Bureau of the Census displays that there are 7.6 percent or 46 million elderly people in the year of 2000. The elderly is categorized as old which are persons between the ages of 60 to 79‚ as well as the oldest-old population consist of persons 80 and above. Facing the high percentage of elderly people in the United States‚ there will be several challenges that will have to be confronted. (Yang 15). First‚ the decline of fertility relates to the increasing number of older people
Premium United States Unemployment Economics
Depression in the Elderly Depression later in life frequently coexists with other medical illnesses and disabilities. In addition‚ advancing age is often accompanied by loss of key social support systems due to the death of a spouse or siblings‚ retirement‚ and/or relocation of residence. Because of their change in circumstances and the fact that they’re expected to slow down‚ doctors and family may miss the diagnosis of depression in elderly people‚ delaying effective treatment. As a result
Premium Illness Electroconvulsive therapy Old age
AGING AND THE ELDERLY PATRICIA BUNTIN DR: GORTNEY LITHONIA CAMPUS SOCIOLOGY 100 08/16/11 STRAYER UNIVERSITY Aging is the length of time during which a being or thing has existed length of life (Webster dictionary). Growing old and becoming an elderly person can be challenging but‚ yet it can be very rewarding‚ it can bring a lot of good and bad. Aging has its rewards‚ but it presents the challenges of all stages of life. Growing old consist of gradual‚ ongoing changes in the body
Premium Old age Gerontology Death