3 1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates
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Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia
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Malaysia itself as a brand for the tourism industry and promoting on the destination that will attracts people from all the part of the world. This case study also to understand the important of tourism as a source of profit for a country and the process and strategic developed by government to promote Malaysia as a tourist destination and Malaysia as a destination brand‚ besides the campaign launched to bring a unique image and identity for Malaysia itself in tourism industry. Malaysia government
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sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental issues The economic climate The level of public concern over the social and environmental
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Abstract Nature-based tourism is an important part of the global tourism industry‚ and its components and features vary considerably from one destination to another. In Malaysia‚ location‚ quality and quantity of natural resources‚ and their infrastructure have not been well documented in the past. Thus‚ this paper attempts to assess local community-based management for potential ecotourism in South Kelantan which is Gunung Reng‚ Jeli as case study. The study investigated the local community involvement
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BRIEF ANALYSIS ON THE STATUS OF RURAL TOURISM IN INDIA REFERENCE: GIMRM024 Table of Contents Abstract 2 Initiatives 6 Issues Faced 8 Infrastructure 10 Finance 11 Impact 12 The Way Forward 13 Bibligography 14 ABSTRACT Tourism is one of the primary catalysts in generating sustainable livelihood in India. India’s vast rural diversity and heritage offers tremendous opportunity for rural tourism. The idea of rural tourism was born out of the need to provide first-hand
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http://goindia.about.com/b/2013/04/03/how-are-safety-concerns-affecting-foreign-tourism-in-india.htm How are Safety Concerns Affecting Foreign Tourism in India? If recent news reports are to be believed‚ the writing is on the wall. There has been a 25% drop in the number of foreign tourists visiting India over the last three months‚ following a widely publicized spate of sexual attacks on women. Even worse‚ the number of foreign female tourists has decreased substantially‚ by 35%‚ over the same
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Adventure Tourism Introduction Adventure tourism is an outdoor leisure activity that generally takes place in an unusual‚ exotic‚ remote or wilderness setting‚ sometimes involving some form of unconventional means of transportation and tending to be associated with low or high levels of physical activity. As the name suggests it entails an element of risk and can range from ‘getting wet’ to ‘getting high’ to ‘getting faster’. An Adventure Tourism business provider can arrange a single adventure
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Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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