Journal of Business Research 65 (2012) 1480–1486 Contents lists available at SciVerse ScienceDirect Journal of Business Research Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ Angella J. Kim a‚ 1‚ Eunju Ko b‚⁎ a b University of Minnesota‚ College of Design Department of Design‚ Housing‚ and Apparel‚ 346 McNeal Hall‚ 1985 Buford Avenue St. Paul‚ MN 55108‚ USA University‚ College of Human Ecology Department of Clothing and
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Newspaper versus Online Media: The challenges and struggles in contemporary world With the development of science and technology‚ online media gradually replace the traditional media. In some country‚ people never read news from print media‚ they read news from internet; but in some country‚ people still using the traditional way which is read news from newspaper. Although newspaper appears to be extinct‚ but each country has their own traditions‚ the future of newspaper is still depend of the
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this issue? In this modern day society‚ the use of computers‚ technology and the internet are increasingly growing. There are websites and programmes that have been developed which are increasingly exploiting individual’s privacy‚ in some cases without their realisation. Social networking sites play a key role in this exploitation of user’s privacy. This essay will refer frequently to ‘Facebook’ (a social networking site). So what is Privacy? Privacy can be defined in numerous forms; it can be
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Social Media William Daniels University of Phoenix HUM/186 March 4‚ 2013 Regina Fletcher Sadono‚ PhD‚ MFA‚ MFA When I think of the advantages of easily obtainable information is‚ the information is easily obtained without any effort. The information could be obtained from a school text book‚ or a book from a library. Another form‚ can be from a credible website that has been known to give a lot of good information. If you ever go‚ and buy something from BestBuy.com‚ Gamestop.com or
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the lives of nearly 30‚000 Americans every year. A person dies by suicide about every 15 minutes in the U.S. An attempt is estimated to be made once every 40 seconds. Many who attempt suicide never seek professional care‚ and it has generally been found that those who post suicide notes online tend to not receive help. Social media sites such as Facebook and Twitter are known to cause a lot of the suicides. Social media is made up of web sites and other online means of communication that are used
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There are different forms of social media‚ each with a primary purpose. For example: Bloggs: Is web site base with no online membership. Internet users post short articles‚ and press releases. This media is capable of reaching large audiences through texting‚ Video images‚ and links to other related media. Social Net Working Sites: yet another popular virtual community‚ such as‚ My Space‚ and Face book. Both sites can be used to upload pictures‚ videos‚ post messages‚ and create a personal profile
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Sta. Ana‚ Manila A Research Paper on The Advantages and Disadvantages of Social Media to the Selected Students of MMMHS S.Y. 2014-2015 Mrs. Elvira M. Limbo Angela E. Dela Cruz IV-1 (EINSTEIN) November 5‚ 2014 Chapter 1 The Problem and its Background: Social Media Outbreak Introduction Social Media has been going through an extensive outbreak around the world. It has been a good tool for social interaction among people in which they create‚ share or exchange information and
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of social media continues to rise‚ organizations of all types and sizes are recognizing the ways in which social media can help them better understand‚ respond to‚ and attract the attention of their target audience. As a result‚ businesses are now jumping on the social media bandwagon at a rapid pace‚ embracing blogs‚ social networks‚ wikis‚ and other vehicles to achieve their marketing and public relations goals. What types of benefits can corporations achieve with an effective social media
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Quality Award: AMGA Acclaim Award GM588-C PURPOSE AND BACKGROUND The American Medical Group Association (AMGA) represents medical groups that include some of the nation ’s largest‚ most prestigious medical practices‚ independent practice associations‚ and integrated healthcare delivery systems that deliver health care to approximately 96 million patients in 49 states. The goal of AMGA is to improve health care for patients by supporting multispecialty medical groups and other organized systems
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employees in a healthcare organization is needed within a transformational organization. Change is probably never popular‚ but is necessary for the transformation and restructuring of the healthcare industry. There are several models in the scope of transformational changes and learning organizations. The capacity to change is embraced by organizational transformation and initiatives sustained are representative of learning organizations (Johnson‚ 2009). The first organization I found to have
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