Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
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popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. These social networking sites such as Twitter and Facebook have become a raging craze for everyone nowadays. The negative effects of these social networking sites overweigh the positive ones. These sites have caused some potential harm to society. The students become victims of social networks more
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Advantages of Social Networking Social networking has become one of the fastest‚ easiest ways for people to share and receive information. The popularity of social networking has grown immensely over the past 5 years. In 2011‚ Arbitron and Edison Research released a study which found 52% of Americans to be active users of social networking sites. This is a staggering number when you consider that only 28% of Americans actually know their next door neighbors. The majority of Americans are
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efficient HR strategy. So these are the key factors as to why Human Resource planning is significant in the organisation. An HR manager is the one who maintains tasks of the recruitment‚ training‚ motivating‚ quality of the human asset‚ creating a good atmosphere in the organization. An HR manager is not just an employee‚ he is the man who stands out as the ultimate source of supplying the organization with human resource‚ the most resource it needs. In this way Human Resource Department is being
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01/24/12 This House Will Support Absolute Freedom Of Artistic Expression In the Philippines. Opening Government I. Argument Art is not limited to beauty‚ what pleases ones eyes‚ nor to what can only be understood by the majority. II. Analysis “ A true artist does not create his art with an audience in mind‚ he creates it to express himself.” Do not expect that all artistic expression should be adjusted to fit the understanding or taste of everybody. He should not
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Social Networking: Learning Theory in Action * By Ruth Reynard * 05/21/08 ##AUTHORSPLIT##<---> There has been a lot of recent debate on the benefits of social networking tools and software in education. While there are good points on either side of the debate‚ there remains the essential difference in theoretical positioning. Most conventional educational environments are "Objectivist" in nature and highly structured in terms of students progress and choice. Social networking essentially
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Behavior journal homepage: www.elsevier.com/locate/comphumbeh Social networking on smartphones: When mobile phones become addictive Mohammad Salehan 1‚⇑‚ Arash Negahban 1 College of Business‚ University of North Texas‚ 1307 West Highland Street‚ Denton‚ TX 76201‚ USA a r t i c l e i n f o Article history: Available online 27 July 2013 Keywords: Mobile addiction Social networking services (SNS) Mobile applications Social networking mobile applications a b s t r a c t As the penetration of mobile
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control for demographic factors‚ we found that the typical internet user is more than twice as likely as others to feel that people can be trusted. Further‚ we found that Facebook users are even more likely to be trusting. We used regression analysis to control for other factors and found that a Facebook user who uses the site multiple times per day is 43% more likely than other internet users and more than three times as likely as non-internet users to feel that most people can be trusted
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SOCIAL NETWORKING SITES AFFECT ONE‟S ACADEMIC PERFORMANCE ADVERSELY ________________________________ A Group Paper presented to the UST College of Nursing ________________________________ As a Partial Fulfillment of the requirements of the subject General Psychology ________________________________ Submitted to: Mr. Jose Ricarte B. Origenes Submitted by: Kimberly Banquil Nicole Allyson Chua Gemeile Ann Leaño Monique Ann Rivero Charles Allen Burce Sittie Norhanisa Dianalan April Rose Matienzo
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Hidden Dangers of Social Networking for Kids What can be more dangerous than millions of kids connecting with millions of strangers? Kids 12 and under are spending 6 1/2 to 7 hours a week on Facebook‚ Instagram‚ and Twitter. Many parents don’t mind their kids participating in these types of social medias‚ but many of them also don’t know what’s going on‚ what they are doing‚ and who they are talking to. When these 12 and 11 year old kids join the social networking‚ they have no idea
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