The impact of newsroom changes and the rise of social media on the practice of media relations * Timothy E. Bajkiewicza‚ ‚ ‚ * Jeffrey J. Krausb‚ * Soo Yeon Hongc * a Broadcast Journalism‚ School of Mass Communications‚ Virginia Commonwealth University‚ 901 W. Main Street‚ Room 1149D‚ Richmond‚ VA 23284-2034‚ United States * b Public Relations‚ Virginia Community College System‚ United States * c Public Relations‚ School of Mass Communications‚ Virginia Commonwealth University
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Advertising differs from the publicity facet of public relations (to be discussed at length later in the semester) in that while advertising is paid for‚ news articles generated by publicity are never directly paid for. In addition‚ an ad has an identified sponsor while the fruits of publicity may not. In other words‚ if you see an ad for Coca Cola‚ you know that the Coca Cola Corporation paid to have it created. On the other hand‚ if you see an article about a new Coke product‚ you cannot be
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The term ‘Industrial Relations’ refers to all types of relationships between various parties concerned with the industry‚ starting from relation in the government with owners and ending at employers with employees. In between there is influence of employers and its associations on employees and their trade unions‚ economic conditions of the state as well as particular industry environment. All these factors put pressure on the Industrial Relations in India and new problems emerge as the state and
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There are many ways in which carefully planned Public Relations can help an organisation or business succeed‚ and the campaign to help promote The Engine Shed in Edinburgh is of no difference. A variety of views from a number of different authors will be consulted in this essay‚ in order to make a fair judgment on how specific theories can be used for this campaign. In this academic essay‚ the concepts of Relationship Management and Propaganda will be analysed in hope to discover exactly what tactics
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its relevance with history‚ to organize in a logical way what is known and theorized about IR. This paper creates a general understanding of what history is‚ what is international relations‚ the importance of philosophers‚ different philosophical theories and the understanding of the subject of International Relations according to the philosophers. Significance of History History is a journey through time‚ full of happenings at every step and every turn that we take while revisiting the past
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Contending Perspectives of International Relations Theory – a set of propositions and concepts that seeks to explain phenomena by specifying the relationships among the concepts; to predict phenomena. The purpose of theory is that it helps guide us toward and understand of which various explanations are necessary and sufficient explanations for events. Hypotheses –statements positing a particular relationship among two or more variables. Levels of Analysis‚ first used by Waltz and later expanded
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Course Name : Major Project (Practicum) Submitted to : Sandra O’Meally / Lloyd Waller Submitted by (Group) : Group 8 – Industrial & Employee Relations Student I.D.# s : (see Appendix 6) Tel.#s (work) : (see Appendix 6) Tel.#s (home) : (see Appendix 6) Title of Assignment : Industrial & Employee Relations in Telegens Inc. Date of Submission : March 12‚ 2006 CERTIFICATION OF AUTHORSHIP: We certify that we are the authors of this paper and that any assistance
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Compare and contrast the similarities and differences between work and employment relations in the fast food industry in Singapore with work and employment relations in the fast food industries in Germany and the United States. How would you explain those similarities and differences between Singapore and the other two countries? Introduction The fast food industry‚ and McDonald’s in particular‚ have come to be regarded as emblematic of a new global culture (Leidner‚ 2002‚ pg 8). McDonald’s operates
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Describe and evaluate Social Learning Theory explanations of gender [10 M] Describe SLT explanations for gender (You MUST focus on gender‚ not just SLT in general)Social learning theorists such as Bandura believe that all behaviour is learnt. In regards to gender development‚ SL theorists believe society trains individuals how to act in accordance with society’s expectations of males and females. The reason boys and girls behave differently is because they are treated differently. Other people’s
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This essay aims to compare the industrial relations in both Singapore and Japan. It will first indentify both countries industrial relation system‚ whether it is unitarist‚ pluralist or radical. It will then touch on the various aspects in the industrial relation system: trade unions‚ system to resolving industrial conflicts‚ wages related policies and discrimination at work. In addition‚ it will look at the policy of lifetime employment and seniority in wages‚ policies which Japan companies have
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