CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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Corporate Social Responsibility CSR is a win- win opportunity for companies‚ financial investors and society at large * Corporate Social Responsibility * “CSR is about how companies manage the business processes to produce an overall positive impact on society.” Business has a responsibility to give it back to society * Corporate Social Responsibility Corporate social responsibility (CSR): * An obligation‚ beyond that required by the law and economics‚ for a firm to pursue
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Reaction paper: Lufthansa Technik Philippines Lufthansa Technik Philippines is a company that focuses on maintenance checks of different types of aircraft. They support major modifications‚ cabin reconfigurations‚ engine maintenance and painting of aircrafts. The company’s core values aim to promote a healthy relationship among employees – one that is based on mutual trust‚ respect and cooperation. Employees are committed to their values of team orientation‚ discipline‚ reliability‚ responsibility
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Reaction Paper On The Ice is an engrossing and suspenseful movie about two teenage boys. The boys grew up together in the town of Barrow‚ Alaska. One morning the boys (Qalli and Aivaaq) set out for a seal hunt with a friend (James). An argument took place that ended up in a tragic accident. The boys (Qalli and Aivaaq) promised to keep this a secret. The community began asking questions‚ which brought them telling one fabrication after another which lead to feeling more guilt. Qalli had more
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management‚” M&T Bank demonstrates how doing ordinary business benefits society around them. M&T Bank’s policies on Equal Employment Opportunity (EEO) complete the necessary requirement of Mandated Actions under their scope of Corporate Social Responsibility. They state‚ “it is the policy of M&T Bank to provide equal employment opportunities – without regard to race‚ color‚ national origin‚ religion‚ ethnicity‚ sex‚ gender identity‚ age‚ disability‚ citizenship‚ pregnancy‚ veteran status‚ military
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1.0 Executive Summary While there is no universally accepted definition of Corporate Social Responsibility‚ it is usually described in terms of a company considering‚ managing and balancing the economic‚ social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company‚ rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts
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In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
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Francis Dale O. Ambrocio WFR-5 Reaction Paper for ACLE Every semester‚ the University Student Council(USC) holds one of their priority programs which is the Alternative Classroom Learning Experience. It is popularly known as “ACLE” in the UP academe. It often follows a theme that would encourage UP students to be aware of what they can do for the country. The University Student Council’s Education and Research (EdRes) Committee is the one that spearheads the event. Several UP Diliman organizations
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Corporate Social Responsibility Corporate Social Responsibility Corporate social responsibility (CSR) can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply
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