Table of Contents 1.0 CASE STUDY 1 – MARKETING MANAGER IN TEXTILE COMPANY 1.1 Define and provide an understanding of the marketing concept.....................4 1.2 Explain the various elements of the marketing orientation concept................5 1.3 Identify the micro and macro environmental factors that need to be considered‚ taking into account that the company intends to go for the regional market..........................................................................................
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1. Discuss the marketing concept/ A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of
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In which industry does P&G compete? Apply Porter’s Five Forces Model to the industry. Is this an attractive industry? P&G is one of the leading companies that are operating in the household consumer product industry. P&G’s threat of substitution is extremely high as there are many companies producing household consumer products‚ both national and international such as Clorox‚ Kimberly-Clark and Colgate-Palmolive CL. Also‚ P&G is also competing with retailers private label brands
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if a force with the same magnitude at opposite angles would equal to a net force of zero. If we equalize all the forces so we get a net gain force of 0 then no weight should touch the floor or the pulleys. We then tested if we added an extra weight with certain angle. We found out at what angle and what weight would equalize the force. The dependent variable is the force we used to equalize the force table. The controlled variables are the weight we initialized to create an unbalanced force. Equipment
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...................................................................................7 Overview..........................................................................................................................................7 Porter’s Five Forces......................................................................................................................8 Internal Rivalry...............................................................................................................
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Porter’s 5 Forces Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s model is based up on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Competitive
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Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:
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products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives. For example‚ tap water might be considered a substitute for Coke‚ whereas Pepsi is a competitor’s similar product. Increased marketing for drinking tap water might "shrink the pie" for both Coke and Pepsi‚ whereas increased Pepsi advertising would likely "grow the pie" (increase consumption of all soft drinks)‚ albeit while giving Pepsi a larger slice at Coke’s expense. Another
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Barbie Doll Barbie Doll by Marge Piercy This girlchild was born as usual and presented dolls that did pee-pee and miniature GE stoves and irons and wee lipsticks the color of cherry candy. Then in the magic of puberty‚ a classmate said: You have a great big nose and fat legs. She was healthy‚ tested intelligent‚ possessed strong arms and back‚ abundant sexual drive and manual dexterity. She went to and fro apologizing. Everyone saw a fat nose on thick legs. She was advised to play
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called its marketing communications mix –consists of the specific blend of advertising‚ public relations‚ personal selling‚ sales promotion‚ and direct-marketing tools that the company uses persuasively. Advertising- Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Sales promotion- Short-term incentives to encourage the purchase or sale of a product or service. Personal selling- Personal presentation by firm’s sales force for the purpose
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