1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
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process. 8.2 Communication mix. (Team 3) 8.3 Budget. (All team: Media costs) 8.4 Media Selection Case: Dry Clean Express Technical note: The Marketing communications mix (Team 4) Final Project presentation (Week of May 20) BIBLIOGRAPHY Kotler‚Philip y Armstrong Gary MARKETING Versión para Latinoamérica Ed. Pearson México‚ D.F. 2007 COURSE GRADING: 2 Partial exams (20% each= 40%) Final presentation 30% Cases and team work (15% each= 30%) Note:
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Is Target Marketing Ever Bad? Target market Definition: A portion of total market which consist of a group of buyers with similar traits and features that an organization wishes to attract. Key item of definition: Group of similar traits Aimed to attract specific buyer Market segmentation It is the division of a heterogeneous group of buyer or positional buyers into more homogeneous groups with relatively similar product or services needs. I think target market is not bad.As in market
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DEVELOPMENT AND CHALLENGES OF COMMUNITY POLICING [NAME] [UNIVERSTIY] [DATE] ABSTRACT The author wants to showcase the development and challenges that are faced by law enforcement officers in communities‚ neighborhoods‚ cities and suburban areas for promoting law and order‚ reducing crime rate‚ increasing public welfare and trust with police officials. This is a new metaphorical concept‚ envisioned to surpass the inadequacies of traditional policing capabilities as they continuously fail
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Gendered Societal Expectations of Appearance and Their Effects Upon the Individual It has long been generally accepted that we as humans are influenced greatly by the things that surround our everyday lives. These things can include friends‚ family‚ co-workers‚ the media and even society as a whole. The society in which people live can play a huge role in how they view themselves and how they view others. Over the years researchers have come up with many theories as to how and why society has
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Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies‚ practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs‚ ultimately‚ to satisfy both the organisation and the
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[MARKETING TODAY] January 24‚ 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase‚ the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods‚ services‚ organizations‚ people‚ places‚ and ideas. 5. A firm can anticipate demand
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for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range of healthier products‚ allowing them to mount a greater challenge on KFC Malaysia’s current position as Malaysia’s leading fast food operator. As a response to the advancement made by KFC’s competitors in providing healthier fast food‚ KFC are to introduce a new set of healthier products that would be mainly targeted
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My Challenge of Eighth Grade One of my challenges for my eighth grade year is to get A’s and B’s all four grading periods. I have never had trouble with grades but I have noticed that as I get older I have to work harder to maintain good grades. The assignments and test have become more challenging and harder to pass. Getting good grades is very important to me because it shows me that I can succeed in academics as well as physical and social activities. During the school year I will do
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Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
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