TABLE OF CONTENTS ACKNOWLEDGEMENT DEDICATION ABSTRACT LIST OF TABLES TABLE OF CONTENTS Chapter I THE PROBLEM AND ITS BACKGROUND Introduction Background of the Study Theoretical Framework Conceptual Framework Statement of the Problem Scope and Limitations of the Study Significance of the Study Definitions of Terms Chapter II REVIEW OF RELATED LITERATURE AND STUDIES Foreign Literature Local Literature Foreign Study Local Study Chapter III RESEARCH METHODOLGY
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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Socio-econimic status (SES) - Quality and quantity of life is directly linked to socio-economic status – education‚ geographical location‚ occupation‚ employment‚ family status‚ etc. Cultural and social capital is made up of norms and networks that enable people to work together in order to achieve common goals. They are linked to improve educational outcomes because it contributes to social support‚ self-esteem‚ common identification‚ perceptions of control. Different social attitudes improve quality
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Advertising has changed the market and consumer culture of America. In the 19th Century‚ those changes in the market paralleled changes in the modes of transportation and communication and urban growth. Today‚ advertising on the World Wide Web has become a recent phenomenon because most consumers surf the Internet daily. Advertising is a deeply pervasive part of all lives lived in consumerist economies. The average individual in Western society is bombarded with several hundred adverts per day
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Case Study Analysis: 2.2 Cultural Norms‚ Fair & Lovely‚ and Advertising. Christopher A. Osuoha July 2‚ 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction 2.0 Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of
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Overview | | | Advertising & Society Review | | Mission | | A&SR Table of Contents | | Editorial Board | | | ADText: Advertising Curriculum | | About ADText | | Unit Excerpts | | | Classroom Resources | | Book Excerpts | | Case Histories | | Discussion Group Archives | | Educational Materials | | Must-Read Lists | | Research Studies | | Speaker Presentations | | | Professor Resources | | Inside Advertising Speakers Program |
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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Research Journals Full Length Research Paper Influence of social-cultural factors on gender imbalance in appointment of head teachers in mixed secondary schools in Vihiga district‚ Kenya Phanice Ingasia Chisikwa St Ann Buyangu Girls High School‚ P.O. BOX 42 Gisambai‚ Kenya. E-mail: pingasia@yahoo.com Accepted 15 November‚ 2010 Women are under-represented in school headship in many parts of the world. Social-cultural reasons have been used to explain this discrepancy‚ particularly in Western
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Trivia Questions 1) Why should we first put the coffee before the creamer? Ans. The coffee is color black it has an emissivity of 1 which means it absorbs more heat than the creamer. Otherwise‚ if you do it the other way around it would take time for the coffee to dissolve 2) Louis Vuitton prefers to burn some items which are not sold rather than to put it on sale. 3) Some people would prefer to drink hot coffee because only at a temperature between 50-85°C oil and minerals that eliminate
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