EVALUATION OF SOCIO-ECONOMIC DEVELOPMENT The GUIDE December 2003 Tavistock Institute in association with: GHK IRS CONTENTS INTRODUCTION 1 PART 1 THE CONTRIBUTION OF EVALUATION TO SOCIO-ECONOMIC DEVELOPMENT 5 1.1 THE BENEFITS OF EVALUATION 5 1.2 INTRODUCING EVALUATION: HISTORY AND PURPOSE 10 1.3 METHODS AND THEIR ROOTS 17 1.4 EVALUATION TO STRENGTHEN SOCIO-ECONOMIC DEVELOPMENT 24 1.5 GOLDEN RULES 35 PART 2 DESIGNING AND IMPLEMENTING EVALUATION FOR SOCIO-ECONOMIC DEVELOPMENT
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It is also to serve as a wake up call to the people to cherish and be encouraged to uphold or revive similar cultural practices that can help in sustaining marriages and projecting their identity‚ as Marcus Garvey rightly put it‚” A people without the knowledge of their past history‚ origin and culture is like a tree without roots”. In addition to these‚ it will
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GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA‚ EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising Introduction “Advertising‚ a form of commercial mass communication designed to promote the sale of a product or service‚ or a message on behalf of an institution‚ organization‚ or candidate for political office.” In a primitive form‚ advertising has been around almost
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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International Advertising-How is it affected? Introduction What is advertising? It is a paid-for communication through media such as television‚ newspapers or radio. Most advertising can be categorised as either informative or persuasive‚ or a combination of the two. Advertisements can be seen on billboards‚ buses‚ television‚ the internet‚ etc. They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise‚ as study
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Theoretical context of “Socio-Cultural Contexts Of Adolescent Fertility In Yoruba Society-Insights From Osun State”. In seeking to explain and understand how age at first childbirth affects the demographic and socio-economic status of women and children in Osun State‚ the author employed the three theoretical frameworks or theories of Demographic Transition‚ of social status determinants and Globalization‚ skill-mismatch and development of the underclass. Since this study draws from these theoretical
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Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials Gordon E. Miracle Michigan State University‚ USA Kyu Yeol Chang Pepperdine University‚ USA‚ and Charles R. Taylor Villanova University‚ USA Introduction This article focuses on important questions of creative strategy relative to how soon‚ how long and how often to present the brand‚ company name and product in commercials. A review of the literature reveals that no comparative studies
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CHAPTER VIII SOCIOECONOMIC DESIRABILITY The objective of every business is to earn profit. However‚ the proposed business is sensitive to corporate social responsibility. This is concerned with the continued growth and improvement of the different parts of the community. Below are the following beneficiaries when the proposed business is executed: ENVIRONMENT In the implementation of this project‚ the environment would be one of the beneficiaries. In using recycled papers as the outer layer
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TRUEARTH PIZZA PURCHASE VOLUME ESTIMATE‚ YEAR 1 Trial Purchase Intent Definitely 18% % of “Definites” who actually buy 80% “Definite” purchases 14.4% Probably would buy 43% % of “Probables” who actually buy 30% “Probable purchases 14.3% Trial Rate (Definite + Probable) 28.7% Marketing Plan Adjustment Gross Rating Volume 800 Projected consumer awareness 16.1% All Commodity Volume distribution 40% Marketing Adjusted Trial Rate (=28.7% x 16.1% x 40%) Trial Rate x Awareness
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Ch1: The Sociological Perspective Learning Objectives 1. Understand what is meant by the broader social contexts that underlie human behavior‚ and how and why sociologists study these broader social contexts. 2. Explain the sociological perspective: what it is‚ what it offers‚ and why C. Wright Mills referred to it as “the intersection of biography (the individual) and history (the social factors that influence the individual).” 3. Define and discuss science as application (the systematic
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