RUBY TUESDAY Developing a Consumer Promotion Program “Restaurant marketing is a serious business and one needs to increase the traffic into the restaurant at any point of time” thought Nidhi Kuchhal‚ marketing head of popular restaurant chain Ruby Tuesday in India. It is not a just what you serve‚ but how we serve‚ how we stay ahead in competition and how far we are able to take advantage of changing business scenario. All this will decide on whether Ruby Tuesday becomes a success story or just
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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FEIN India continues to educate the Auto Industry through the FEIN Auto Forum. FEIN Auto forum – a first of its kind event in India hosted by FEIN Power Tools India Pvt. Ltd. for the automotive sector was well received by the automotive fraternity. Chennai‚ November 2014. FEIN‚ the inventors of power tools played host to the FEIN Auto Forum‚ a hugely successful event that saw a splendid turnout from the automotive professionals from all over the country. After the success of the First edition that
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The Unpopular‚ Successful Auto Bailout Imagine this ----- GM‚ FORD AND CHRYSLER – The three pioneer automakers of U.S going bankrupt! This would have been an absolute reality if Mr Barrack Obama had not decided to let the world and specifically American citizens to continue being associated with the major U.S automaker brands. In December 2008‚ the three major U.S. auto industry companies -- GM‚ Chrysler and Ford -- asked the government for a $34 billion bailout to avoid bankruptcy. The Big
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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option. I believe Auto-Mart would have benefited the most if it had the enough resources and finances to adopt that third option. The auto repair market has a lot of competition‚ so Auto-Mart could target both consumers. Having a hassle free auto repair shop and a fully packed parts store will enable Auto-Mart to offer a wide range of customers for repairs and parts. Moreover‚ customers will have the ability to choose the best parts and have them installed at Auto-Mart; thus Auto-Mart “will kill two
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In the article “Auto Shows influence on sale” by Kathleen Burke is a great article to refer to when proving the point of relevance of auto shows to a car aficionado. These benefits range from influence on the buyer‚ to Marketing the overall company’s product‚ and keeping the customer coming back for more. Through these vivid examples‚ “Auto Shows influence on sale” by Kathleen Burke is successful in proving it’s claim because of the factual evidence it provides. The author‚ Kathleen Burke‚ does an
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Environment Culture influences an individual’s attitude towards environment. Environment in this context refers to our physical surroundings and nature. Man’s attitude towards his immediate environment is largely based upon his cultural upbringings. Trompenar’s concept of attitude towards environment highlights how man controls nature by imposing his will upon it (reference). Large organizations impact the nature and environment in many ways. Corporate Social responsibility has become
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201 Country Auto‚ Inc. {Liddy‚ part owner of North Country Auto‚ Inc.‚ was feeling pretty the new control systems recently put in place for his five departtiers (new and used car sales‚ service‚ body‚ and parts departments) . .escrioes eacn aepartment. Mr. Liddy strongly believed in the concept " geach department individually as a profit center. But he also recoghl3.llengeof getting his managers to "buy in" to the system by work ’::.:ffotthe good of the dealership. Untty Auto‚ Inc.‚ was a franchised
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Socio Economic Problems of Pakistan By: Sehar Sheikh Outline: Introduction: • A problem-free society; desire of every individual • Defining social and economic problems • Why they are a menace? A. Social Problems • Problems at the time of separation grew with the passage of time • The current scenario a. Poor law and order situation b. Poverty c. Illiteracy d. Corruption e. Unemployment f. Child Labour B. Economic Problems • Power crises and war on terrorism‚ root of basic economic problems
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