Intercontinental University Project Type: MKT 651 Unit 1 Individual Project Abstract Sof-A-Logue is a top social media company focused on dedicating it’s time to the way customers converse in the virtual and wireless world. Customers stay in touch by email‚ text‚ voice email and picture‚ which Sof-A-Louge aim to make a better experience. Introduction Sof-A-Logue is creating a new marketing plan which will help them to become more recognizable to new markets and customers. Facebook and
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strategic marketing plan for Sof-A-Logue. Slide 2: Sof-A-Logue.com has been in the social media business for 10 years. The proposition of the company is to be the lowest cost‚ highest quality service provider in the industry (MKT650 Scenario‚ 2013). The enterprise has been successful in growing every year‚ with a total of five billion in sales‚ but overall awareness of the name Sof-A-Logue is low. The task of this plan is to increase the top-of-mind recognition of the Sof-A-Logue parent brand
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Sof-Optics‚ Inc. 1. See attached slide on final page 2. There are a number of problems facing Sof-Optics (detailed below). The most severe problems are in the CSR department: a. Major problems: i. Going forward‚ Sof-Optics will be under pressure to lower prices since B&L (the industry leader) just slashed prices by 25%. This is especially troubling‚ given the point that follows… ii. Loss of customers (and sales) due to long customer service wait times or lack of phone lines available (i
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Special Operations Forces (SOF) and interagency activities go hand-to-hand in today’s operational environment. Understanding SOF authorities allow operators to articulate their operations with interagency partners. A military leader once described to me that understanding authorities meant you understood the "rules of the game.” The article‚ “Demystifying the Title 10-Title 50 Debate‚” highlights the confusion over the “rules of the game.” As future Special Forces Warrant Officers (SFWO)‚ the
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In the “SOF and Surrogates” article‚ presented by The Strategy Bridge‚ Dr. Baker discusses the ethical responsibility SOF operators have when working with surrogate forces by means of UW and FID operations. Dr. Baker reminds us that as SOF‚ we must assess our relationships when conducting these operations and decide if they are ethically permissible. Further‚ we should weigh the risk associated with training our surrogates against accomplishing our military objectives. For me‚ this article stresses
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Chapter 9 THE MARKETING PLAN AND THE 8 P’S (Where We Would Like to Be?) Marketing Plan is defined as written plan that is used to guide an organization’s marketing activities for a period of two years or less. It is quite detailed and specific‚ and it helps an organization coordinate the many steps and people that play a role in marketing. * Marketing plan is also called as tactical plans or short-term plans. * Strategic plan or a long-term plan is a three-year or more that is more general
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COMPUTER STUDIES DAU BRANCH 2012-2013 MARKETING PLAN “THE JOURNEY CAFÉ” “The Taste of Adventure” Submitted by: LUMAGUE‚ KIMBERLY A. AB4AA Submitted to: Mr. Salvador C. Lacsina VI. Developing a Marketing Plan A. Marketing Planning Defined B. Steps in Marketing Planning Process C. Contents of a Marketing Plan 1. Development of Objectives
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The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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guidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I ’m attaching the original scenario. Your help is greatly appreciated You are developing the scope statement for the project‚ and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series
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Monitor marketing strategies and tactics Submission details Procedure 1. A collection of data that relates to the Marketing Plan in the Appendix of this assessment. Your Assessor will advise you on the options to be taken in this assessment: • Use the data supplied in the Appendix to this assessment and the Marketing Plan in the Student Workbook. 2. Prepare a one to two page project update report that outlines the current progress of the marketing activities against the marketing plan and overall
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