Soft and Silky Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky
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away with this price for 5.5 oz because of less competition close to that amount of oz. Also‚ it helps keeping the image of quality. Could also consider producing the 10oz at a higher price maybe at 6.95‚ which is the highest competitor price for a gel and that one had less ounces. Could justify by differentiation on quality and features. This option will be very profitable of priced like this. • Consider developing your own retail distribution methods so you can cut on rack jobbers variable costs
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Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers‚ is currently packaged in a 5.5 oz. plastic tube and is located
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Question 1: What is your assessment of HPC’s capital budgeting process currently in place? Would you recommend any improvements? What is the correct method to value the project? It is mentioned in the case that HPC only carries out financial evaluation after it has completed technical and strategic analysis. This seems to be an incorrect way to do it because you would expect financial to be priority or at least part of the initial analysis on a project. We also see here that they chose to
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forensic anthropologists ran a gel electrophoresis with DNA from Skeleton 3 and two missing persons‚ Julia Ly and Teresa Chen to help in DNA identification. This process would allow restriction enzymes to cut by a specific restriction site and run through the gel‚ where the DNA fragments would move from the negative side to the positive side of the gel due to the negative charge of the phosphate group in DNA. The smaller the DNA fragments‚ the further they move down the gel. As mentioned above‚ the DNA
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INTRODUCTION Shaving gel is a viscous‚ clear gel preparation which is applied before shaving in order to soften the beard‚ lubricate the passage of razor over the face and moisturize the skin. Gels have cross-linked system which exhibits no flow in steady state. Desired characteristics of a Shaving Gel: * It should be clear and transparent. * It should have thick consistency but flowable. * It should lather easily when applied with brush. * It should give clean‚ fresh and moisturized
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Question 1 1.1 Silica gel chromatography: This is known as the stationary phase in column chromatography. Firstly‚ the tapered exit of the column is sealed using porous material. This porous material serves as support for the packing material‚ and prevents it from exiting the pipe. Thereafter‚ silica gel is compacted into the glass pipe to make the separating column. In finishing preparation of the column‚ the solvent which is used as the mobile phase is then passed through the dry column. Then the
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Shaving Preparation: The preparation which are used to soften the beard‚ lubricate the passage of razor over the face is called shaving preparation. The preparation is also used to relieve irritation & a feeling of well- being. There are two types of Shaving Preparations. This are given in following flow chart. Shaving Cream Shaving cream is a substance applied to the skin to facilitate removal of hair. Shaving cream softens and moistens the skin and the hair‚ thus making shaving more
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How does the process of gel electrophoresis separate DNA fragments? It uses an electric current to separate different-sized molecules in a porous‚ sponge-like matrix. 2. What is the purpose of the agarose gel? It is used to separate DNA molecules that range in different lengths. 3. What is the purpose of adding blue “tracking” dye to the DNA samples? The blue tracking dye is added to help load the samples easily and helps able to see the DNA moving through the gel. 4. Explain why DNA has an
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Energy Gel Case Study High Performance Corporation (HPC) is deciding if they should proceed with a new product roll out of Energy Gel and if they do proceed with the project they are determining how to evaluate theEnergy Gel project. There is a clear line in the sand between Mr. Winkler and Mr. Leiter on how to evaluate the project‚ specifically regarding how to account for using Energy bar’s excess capacity for producing Energy Gel. After reviewing the arguments of both managers we agree with
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