Recommendation and conclusion...………………………….…6 7. Reference …………………………………………………….….7 8. Appendix ……………………………………………….………. 8 1. Introduction Owing to the continuous and strong competition within beverage industry‚ increasing numbers of companies engage in the marketing strategy planning nowadays expect to stay more competitive in the long tern. This marketing plan aims to help the Coca-Cola Company to achieve the sale volumes goal and consolidate the NO.1 position in the soft drink industry.
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Fizzy drink consumption is a fast growing health concern. If you are a regular consumer of soft drinks think about this‚ one 750ml drink of coke contains around 65 grams of sugar‚ according to the academy of nutrition. Theses excess calories and sugar that fizzy drinks contain is linked to numerous health problems like‚ type 2 diabetes‚ cardiovascular clogs‚ blood clots etc. to a healthier life-style try replacing soda with flavored water‚ soy milk‚ tea and water. I am ewrh4 rthhgfjdfhgsfha/
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Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ now a division of PepsiCo. Intended for consumption during physically active occasions‚ Gatorade is formulated to rehydrate and replenish fluid‚ carbohydrates and electrolytes. Robert Cade‚ Dick Malonis‚ Harry James Free‚ and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach‚ Ray Graves‚ was frustrated with the performance of his
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CONTENT PAGE No. 1. 2. 3. 4. Content Content Page Objectives Acknowledgement Part 1 Part 1 (a) Part 1 (b) Part 2 Part 3 Page 1 2 3 4 5 5. Part 2 (a) Part 2 (b)(i) Part 2 (b)(ii) Part 2 (b)(iii) Part 2 (c)(i) Part 2 (c)(ii) Part 2 (c)(iii) 6-7 8 8 9 9 9 9-10 6. Part 3 (a)(i) Part 3 (a)(ii) Part 3 (b)(i) Part 3 (b)(ii) Part 3 (b)(iii) Part 3 (b)(iv) Part 3 (c) 11 11 12 12 12-13 14 15-16 17-18 19 7. 8. Further Exploration Reflection
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its customer. 2. COMPANY PROFILE F&N Coca-Cola (M) Sdn. Bhd. or FNCC for short main business activity is dealing in soft drinks. Established in the year 1913 in Kuala Lumpur‚ Malaysia‚ it has been listed in the main board of the Kuala Lumpur Stock Exchange since 1986 with 23 offices throughout the country. The writer believe that to maintain as a market leader in the soft drinks industry was not a matter of pure luck as some people perceive it but rather on implementing the right strategies and
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founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores‚ restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. Pepsi arrived on the market in India in 1988.PepsiCo gained entry to India in 1988 by creating a joint venture with the
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Mix……………………………………………….. 5 * Company’s Marketing Strategies……………………………………... 6 The Product – “Mountain Dew”…………………………………………………… 7 Product Mix…………………………………………………………………………. 8 Suggested Strategies for the Product’s development/Growth………………… 8 Conclusion…………………………………………………………………………. . 9 References………………………………………………………………………….. 10 INTRODUCTION The focus of this Paper is to present a write-up on one of the products of a company operating in Nigeria. Seven-Up Bottling Company Plc
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each of the items: Soft drink sales need to cover 25% of fixed costs‚ or $6‚515 Coffee sales need to cover 25% of fixed costs‚ or $6‚515 Hot dog sales need to cover 20% of fixed costs‚ or $5‚212 Hamburger sales need to cover 20% of fixed costs‚ or $5‚212 Miscellaneous snacks need to cover 10% of fixed costs‚ or $2‚606 3. What unit sales would be at break-even for each item: A soft drink costs $0.75 and is sold for $1.50‚ which is $0.75 of revenue. To reach the soft drink break-even point‚ $6
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Segmentation and Target Market The three major players in the soft drink market are PepsiCo‚ Inc.‚ the Coca-Cola Company‚ and the Dr. Pepper Snapple Group (Change Lab Solutions‚ n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers‚ segment the market‚ by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller‚ 2012). They target their specific product to one
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A Comparison of the Carbonated Soft Drink‚ Ready-to-Eat Breakfast Cereal and Specialty Coffee Industries Using Porters Five Forces Michael Porter’s framework describes an industry as being influenced by five forces: buyer power‚ supplier power‚ threat of substitutes‚ threat of new entrants and the degree of rivalry between existing firms within the industry. A strategic business manager can use Porter’s model to more clearly understand the industry environment in which its firm operates and to
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