Responsibility 14 1. Economic Responsibilities 14 2. Legal Responsibilities 15 3. Ethical Responsibilities 16 4. Philanthropic Responsibilities 18 8. Lessons from the Case 20 9. Conclusion 21 References 22 1. Abstract The Coke and Pepsi are multinational companies. They have business in almost every country on the Earth. However‚ there are always problems occurred in business world as ‘business is risk’
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Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies market‚ 2001-06 14 Table 4 : UK value sales of smoothies by type‚ 2001-06 15 Table 5: Consumption of fruit and vegetable juice 2002-2006 17 Table 6: Consumption of drinks – 7-14-year-olds‚ 2001-05 17 Marketing Mix (4Ps) 19
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_______________ Prof. Umar Farooq Dr. Kalim Khan Academic Coordinator Director EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players‚ new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas‚ 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a
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beverage concentrates and syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the Coca-Cola Company’s trademarks are sold in over 200 countries. In 2000‚ 72% of Coca-Cola’s Operating Income was generated outside the United
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lightening representing danger on both accounts. The main focus of this propaganda photo advertisement is on the young girl fighting a type of blood cancer. The girl in the photo is unaware of the link between diet soda and cancer‚ as she continues to drink a diet soda. Rumsfeld greatly influenced the approval of aspartame by the Federal Food and Drug Administration (FDA) regardless of the negative outcomes from short and long term studies. The studies on aspartame
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Manufacturers must work through these different channels to attain diverse markets to reach their ultimate goal; provide their customers with what they want‚ where they want it‚ and when they want it. Orange Crush Soda An example would be the soft drink business and how they manage to distribute their product
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1. Overview: Caleb’s Kola is a drink that will revitalize the carbonated soft drink industry with its tasty new kola mix. Instead of using traditional unhealthy and unknown ingredients that are hard to define‚ Caleb’s Kola provides people with a drink that creates value for people that are looking for a more cleaner‚ trimmed and delicate kola drink. This new Kola drink will do this by shifting in an entirely new direction using natural unprocessed familiar ingredients that are transparent
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originally established in 1886 by Dr. John Styth Pemberton‚ since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks‚ operating worldwide in over 200 countries‚ having over a billion cans of Coca-Cola consumed everyday worldwide‚ to become the first company to both produce and use plastic bottles made from recycled material‚ the red and white trademark is one
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its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one. Both companies experienced a range of unexpected problems and difficult situations that led them to recognize that competing in India requires special
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explain what they did wrong‚ and give my own opinion on how they could’ve handled it better. I will end my case with a final conclusion‚ and what the situation is today. But firstly I will start by talking a little bit about the Coca-Cola Company. Company Profile The Coca-Cola Company is the global leader in the soft-drink industry‚ with world headquarters located in Atlanta‚ Georgia. Coca-Cola and its subsidiaries employ nearly 30‚000 people worldwide
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