PART I: COMPANY INTRODUCTION a. Introduction Lucozade is an umbrella name for a series of energy and sports drinks that until 2013 were produced by GlaxoSmithKline. On 9 September 2013‚ both Lucozade and Ribenawere acquired by the Japanese conglomerate Suntory for £1.35 billion. Lucozade (alongside Ribena) is currently being produced at the Royal Forest Factory in Coleford‚Gloucestershire‚ in the Forest of Dean‚ England. (The Guardian 2013) "Glucozade" was first manufactured in 1927 by William
Premium Soft drink Energy drink Lucozade
Porter 5 Product life cycle 6 Matrix model 7 SWOT analysis 7 Strategic options 8 Conclusion 9 References 10 Appendix 11-14 Introduction Bionade is a unique drink‚ which comes from a small town in Bavaria‚ Germany. It is described as being “The unique non-alcoholic refreshment drink. Produced from natural raw materials of organic quality through fermentation in a purely organic way”. (Bionade‚ 2009). Bionade has been acknowledged
Premium Marketing Soft drink
COLA WARS CASE STUDY Market analysis: what are the sources of the profitability of the soft drink industry? * Duopoly industry: large and relatively stable market shares * Barriers to entry: * Informal: compete with the established brand names (trademarks)‚ distribution channels‚ and high capital investment * Technical barriers: amount of capital investment require‚ exclusive territories in distribution channel‚ access to retail channels * Exit barriers: leaving this
Premium Coca-Cola Soft drink Marketing
AMN 401 IMC Strategy Assessment Table of Contents 1.0 Message Review 3 1.1 Current Message Strategy 3 1.2 Message Effectiveness Critique 3 1.3 Proposed Message Strategy Adjustment 4 2.0 Channel Review 4 2.1 Channel Integration Grid 4 2.2 Channel Effectiveness Critique 5 2.3 Proposed Channel Strategy Adjustments 6 3.0 Target Segmentation 6 3.1 Geographic Segmentation 6 3.2 Demographic Segmentation 7 3.3 Psychographic Segmentation 7 3.4 Behaviouristic
Premium Coca-Cola Soft drink
Administration (FDA) approved Splenda as a non-nutritive sweetener in 1998 and as a general-purpose sweetener in 1999. It is now approved in more than 80 countries and is used worldwide in over 4‚000 commercial products such as no-sugar added fruit‚ diet soft drinks‚ and reduced-sugar juices. B. Splenda is a mixture of dextrose‚ malt dextrin‚ and sucralose. Ten grams of Splenda contains 9.00 g of carbohydrates. This consists of 8.03 g of sugars (dextrose) and 0.96 grams of starch (malt dextrin). 10 grams of
Premium Nutrition Sugar Sweeteners
Industry Analysis Barriers to Entry. Processes involved in the manufacture of soft drinks are standard in the industry; thus‚ knowledge needed to begin production is not complex and can easily be acquired. In addition‚ inputs used in the manufacture are commodity items (e.g. sugar‚ syrup‚ and fruit juices). Though the latter factors increase the susceptibility of companies to face new entrants‚ still‚ threats of entry by potential competitors are at a low degree. This is due to the fact that capital
Premium Soft drink Bottle
India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated water
Premium Coca-Cola Soft drink
Case Recap Dr. Pepper/Seven Up‚ Inc. is the company which produces the brand Squirt. “Squirt is a caffeine-free‚ low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy‚ fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.” (Kerin and Peterson‚ 2010) Kate Cox‚ the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising and
Premium Soft drink Marketing
observed changes in the lifestyle of consumers and rise in interest for healthier products‚ as well as for those that reinforce well-being. There are also changes in the regulations concerning health laws. While these are threats for the high calorie drinks within the DPS portfolio‚ it also presents an important opportunity for the industry‚ as the market for healthy and low calorie products have not been completely exploited yet. For examp le‚ in 2013‚ flavored and functional waters are estimated
Premium Soft drink Coffee Drink
17 Problem Statement #1 17 Problem Statement #2 18 Problem Statement #3 18 Alternative Solutions (Strategies) 19 Alternative Solution #1 19 Alternative Solution #2 20 Alternative Solution #3 20 Recommendation/implementation 21 Conclusion 21 References 23 APPENDIX A – SWOT ANALYSIS 27 Appendix B - GRAND STRATegy MATRIX (David‚ 2005) 28 APPENDIX C - FINANCIAL RATIOS 29 APPENDIX D - RESOURCE-BASED VIEW OF THE FIRM 31 Appendix e - balanced scorecard 32 INTRODUCTION
Premium Pepsi Coca-Cola Soft drink