R E E A P A D V I S O R S FMCG Special Insight –‘ Food Processing Industry’ THE LOREM IPSUMS FALL 2012 Contents Industry Snapshot Industry size & Segmentation FMCG Sector Growth Growth Drivers Food Processing Industry 3 3 4 5 6 2 THE LOREM IPSUMS FALL 2012 Industry Snapshot • India’s FMCG sector is the fourth largest sector in the economy It is also one of the largest employment sectors in the country • • Its principal constituents are Household Care‚ Personal
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REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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The PepsiCo Company never ends the World’s #2 carbonated soft drink maker. The company’s soft drinks include Coke‚ Sprite and Fanta. Coca-Cola is not the company’s only beverage; Coca-Cola sells Minute Maid juice brands‚ Aquarius sports drinks‚ and Kinley water. PepsiCo and Coca-Cola hold together‚ a market share of 95% out of which 60.8% is held by Coca-Cola and the rest by Pepsi. Problem Identification 1) Losing market share to its competitors Pepsi’s main competitor‚ Coca-Cola has
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Typical soft drinks usually contain carbonated water‚ caffeine‚ sodium benzoate‚ flavoring agents‚ and sweeteners as well for the purpose for enhancing flavor‚ and in the case of benzoate‚ to function as a preservative. Caffeine is one of the major components that is found in several beverages like coffee‚ energy drinks‚ tea‚ and soft drinks; just to name a few. Caffeine is known to be a powerful drug‚ which many people become dependent on; when they wake up in the morning it is typical to have a
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MAT 540 Quiz 4 1.___________is maximized in the objective function by subtracting cost from revenue Profit Revenue Cost Productivity 2. In a media selection problem‚ instead of having an objective of maximizing profit or minimizing cost‚ generally the objective is to maximize the audience exposure True False 3. Media selection is an important decision that advertisers have to make. In most media selection decisions‚ the objective of the decision maker is to minimize cost. True False 4. The
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high rainings seasons from may to september. The country also have dry season from october until march. Because of the weather there is a need for refrechments in Vietnam. The Mountain Dew which is owned and produced by PepsiCo is a corbonated soft drink with a fresch citrusflavour. The Moutain Dew has a green color that is characteristic for the product. We found out from vietnamese friends that lotus green tea and lotus is a appreciated flavour in Vietnam so we want to satisfy this demand with
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hence faces great challenge to cater market share. 5. Pakistani people have strong perception regarding it that it is only green ice cream soda drink nothing else which is hard to change. Due to that their other products are not getting that much success in market with they deserve by getting advantages of brand affiliation. 6. As it is only Pakistani drink which is sold in different nations hence only one to compete
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countries worldwide and established itself as a regional player. From purveyors of carbonated soft drinks‚ the F&N Group is one of Malaysia’s diversified blue chip companies with leadership of the nation’s beverages and dairy products.The Group has grown from strength to strength with an annual turnover in access of RM4 billion from its core business in the manufacture‚ sale and marketing of soft drinks‚ dairies‚ non-carbonated beverages as well as property. With a unique blend of quality and innovative
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Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
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sustainable growth and profitability. A rewritten version of an earlier case.\ http://image.slidesharecdn.com/caseanalysiscokepepsi-101020163411-phpapp01/95/slide-1-728.jpg?1287610486 Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with
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