Report Pepsi Soft Drink in Thai Monopolistically Competitive Market Presented to Grega Libor‚ Prof.‚ Ph.D. Department of Business Economics Mendel University of Agriculture and Forestry Brno‚ Czech Republic Presented by Ms.Mananya Santikongka ID. 5415350098‚ Batch 15‚ No.3 Kasetsart International MBA program‚ Kasetsart University Managerial Economics and Business Strategy 2011 Contents Introduction Page 3 Company Information Page 3 Figure 1: The Market Share
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RIZAL TECHNOLOGICAL UNIVERSITY Maybunga‚ Pasig City A Feasibility Report on the study “KUSINA DE FILIPINA” Submitted by: Calacat‚ Juvy L. Enoc‚ Renalyn S. Guevarra‚ Jessa Marie R. Nicolas‚ Julie Anne C. Rubia‚ Aileen C. Date Of Submission February 10‚ 2012 TABLE OF CONTENTS I. Introduction 1 II. Marketing Study 2 a) The service b) The market c) Marketing Strategies III. Technical Study a) Project’s technical distribution b) Business size
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Chapter 1 INTRODUCTION A. Background of the Study Fruit milkshakes have a delightful and pretty mild taste‚ not too sweet but just perfect to appeal with the consumers taste buds. Our milk shakes have many varieties like banana‚ mango‚ pineapple‚ chocolate and cookies and cream milkshakes or blend them all depending on the customer’s preference. Aside from fruits as a main ingredient‚ it is also has a non-fat milk and green stevia. Our product will offer many health benefits that are
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PROJECT FEASIBILITY STUDY General Information: Project name: 1957 Security & Investigation Agency Corporation Location: A. Chan Building‚ Mandalagan‚ Bacolod City‚ Philippines I. Project Profile: This document is developed to provide the entrepreneur with a potential investment opportunity in setting up and operating a Security Agency. The document is designed to provide information and outline various details to facilitate the entrepreneur in making correct decisions as to technical
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The Justification for a Soft Drink Tax The Coca-Cola brand has built itself into a staple of American culture. This is a terrifying thought for public health advocates who see Coke and other soft drinks as being major culprits behind a growing national health crisis. Empirical evidence shows that over-consumption of soft drinks clearly causes harm to the individuals who consume them‚ however‚ the waging battle over soda legislation will not be won on the grounds of health alone. The argument that
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Executive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks‚ particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44‚ married‚ living in urban China‚ and purchasing for personal
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1 1. Why is the soft drink industry so profitable? An industry analysis through Porter’s Five Forces reveals that market forces are favorable for profitability. Defining the industry: Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent‚ sharing costs in procurement‚ production‚ marketing and distribution. Many of their functions overlap; for instance‚ CPs do some bottling‚ and bottlers conduct many promotional activities
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FEASIBILITY STUDY Outline of the Project Title Page - Logo of the Business Approval Sheet - Panel’s signatures Acknowledgement - Special thanks. Table of Contents -from Exec. Summary to Financial Analysis I. Executive Summary - name of the company - starting capital - business location - target market - competitors -market research summary II. Description of the Business - idea origin - bus. line and activity - bus. details; Logo‚ investment cost - project
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To Drink or Not To Drink In the current situation‚ many young people are frequently involved in violence and crimes. One of the risk factors related to violent behaviors among young people is alcohol consumption. “Numerous studies have shown that alcohol and violent behavior are associated” which means “the risk of being involved in violence increases with alcohol intake” (Bye and Rossow 131). In addition‚ data indicated that young individuals enrolled in colleges or universities were more likely
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Week 5 Case Assignment MRKT 5000 PepsiCo: “Pepsi Sales Bubble with Limited-Edition Soft Drinks” Case Summary: Pepsi and their partner‚ Suntory‚ are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing‚ but the Japanese market is particularly challenging. Of the 1‚500 beverages launched there every year‚ only
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