Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks‚ bottled water‚ smoothies‚ ready-to-drink tea‚ concentrates‚ juices and coffee
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billion beverages each day in more than 200 countries. Coca‑Cola has been a catalyst for social interaction and inspired innovation. The Company’s soft drink operations are managed in 6 Groups: North America‚ Latin America‚ Africa‚ Greater Europe‚ Middle/Far East and The Minute Maid Company (the world’s leading marketer of fruit juices and fruit drinks). I have selected category B which consist of Classical and Quantitative viewpoints. The theories I have selected are General administrative theory
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Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than two thirds of the sales in the carbonated soft drink (CSD) category.2 These companies have battled with each other for many years and in the process have had to adapt to consumer shifts and increasing complexity concerning product distribution. Once again‚ the marketplace for non-alcoholic drinks in North America has evolved away from the current model. To achieve longer term profitability and growth‚ PepsiCo and The
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is soft drink to the targeted consumers starting from the age of 14-40 with the income more than 15000. They are mostly experiences and strivers. The product fulfills the need of thirst. RC cola is striving to achieve favorable sales figure and trying to reduce expenses but most of the expenditures are done on marketing the product. Situation Analysis The situation analysis of RC cola is that we are providing a new trend in the market of soft drinks. The international market of soft drink contains
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successful Beverage company on the globe . Its profits began to soar by the 1940’s as it was able Market its product to americans giving them a sense of winning a war in this case world war II . Its marketing campaign emphasis was to drink coca cola and to invest in it as it would help support our soldiers overseas. .It was the beginning of many successful marketing campaigns. This company became publicly traded after world war I. Coca cola’s strategies have of course
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Divya Aggarwal Roll No – 1 SYBMM The Coca-Cola Company Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) The Coca-Cola Company re-entered India through its wholly owned subsidiary‚ Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since
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detailed level‚ using a soft drinks manufacturer as an example‚ and a simpler level‚ using a children’s charity by way of example. In any particular situation‚ the style and detail of the analysis will depend on the goal. Case study 1: a detailed SWOT analysis Company A has one major competitor in the marketplace‚ a soft drinks manufacturer called Soft Drink Co. To understand where Company A stands compared to their competition‚ they conduct a SWOT analysis on Soft Drink Co using publicly available
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SOFT DRINK INDUSTRIES IN INDIA Soft drink industry is one of the fastest growing industries in India; India with population of more than 100 crores is potentially one of the largest consumer markets in the world after China. Soft drink is a typical consumer product purchased by individuals to quench thirst and secondly for refreshment. The Indian soft drink market is primarily ruled by two multinationals. While there are some regional players of repute‚ none have been able to expand
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Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI‚ Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll:
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business? CRITICAL FACTORS Health Consciousness The government and parents are branding soft drinks as junk food and is bad for the health. This poses a threat to the industry because prospect market will decrease in number or may chose an alternative drink. Increasing Costs There has been a gradual increase in the prices of raw materials‚ bottling equipment and delivery equipment for soft drinks. Unlike prospective competitors who had purchased their materials a long time ago at a much
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