PROBLEM BASED LEARNING: GSM5000 (MANAGERIAL ECONOMICS) GROUP 1 No. 1 You have been appointed as a member of a consultation team who is working on this very important assignment for a soft drink company. The main task is to evaluate factors affecting the soft drink consumption. Therefore‚ you should revise the knowledge of demand analysis and carry out an investigation on the possible determinants of the demand for the product. The consultant should also describe the methodology
Premium Regression analysis Soft drink Polynomial
Introduction The soft drink industry is one of great and increasing power. With powerhouse companies such as the Coca-Cola Company and Pepsi Co dominating the market‚ Dr. Pepper Snapple Group has remained a close competitor with their line of soft drinks. While the demand of carbonated beverages has consistently been decreasing over the past few years due to health concerns‚ the attraction to diet beverages has boosted due to the idea of it being a healthier alternative to full-calorie sodas. Perceived
Premium Soft drink Coca-Cola
none alcoholic beverages. At this point the management team has to decide upon how to proceed with their product portfolio. * Start exporting Saku to Finland * Shift focus to other alcoholic products with growing market demand‚ cider and long drinks * Shift focus more to bottled water or divest this product line (disappointing results) * Innovate and try to boost sales for their flagship brand again * Expand their function as distributor of imported beverages Analysis of the issues
Premium Alcoholic beverage Beer Strategic management
cause when it comes to tooth erosion. The type of acid in the soda‚ level of soda and calcium content are also factors. Citric acid is the most erosive acid found in soft drinks and is the predominant acid in non-cola drinks. Prolonged exposure to soft drinks can lead to significant enamel loss‚ even though many people consider soft drinks to be harmless or just worry about their sugar content. Basically they concluded the cola was the most corrosive but it was all iffy because‚ no one actually swishes
Premium Soft drink Carbon dioxide Coca-Cola
PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed their marketing strategies and began to modify their pricing‚ bottling and brand strategies. Both companies entered international
Premium Coca-Cola Soft drink
organization since 1886‚ an unimaginable dream come true for the founder. Coca Cola operates “in more than 200 countries and market a portfolio of more than 3‚000 beverage products including sparkling drinks and still beverages such as waters‚ juices and juice drinks‚ teas‚ coffees‚ sports drinks‚ and energy drinks” (The Coca Cola System‚ 2010). The core philosophy for the bottling of each product is on building local relationships with customers and communities and is the foundation for growth (History of
Premium Coca-Cola Soft drink
January 18). Is This the End of the Soft-Drink Era. Retrieved from http://online.wsj.com/article/SB10001424127887323783704578245973076636056.html Holstein‚ W (2011‚ November 7). Thought leaders: How coca-cola manages 90 emerging markets. Retrieved from http://www.strategy-business.com/article/00093?pg=0 Market Watch.com (2013‚ January 10). Milk: Out. Wine: In. plus 8 other drink trends. Retrieved from http://www.marketwatch.com/story/milk-out-wine-in-plus-8-other-drink-trends-2013-01-10?link=MW_home_latest_news
Premium Coca-Cola Soft drink
KCCMS - AMSM Product (Category -Soft Drinks) Coca-Cola is the leading provider of soft drinks in the world. In 2010‚ it not only had the No. 1 selling soda with regular Coke‚ but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category‚ Coca-Cola has a number of brand variants‚ including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry‚ though‚ has contributed to Coca-Cola’s ability to distinguish itself
Premium Coca-Cola Soft drink
for Coca-Cola Company The soft drink industry is very competitive for all corporations involved‚ with the greatest competition being that from rival sellers within the industry. All soft drink companies have to 7 think about the pressures; that from rival sellers within the industry‚ new entrants to the industry‚ substitute products‚ suppliers‚ and buyers. The competitive pressure from rival sellers is the greatest competition that Coca-Cola faces in the soft drink industry. Coca-Cola‚ Pepsi
Premium Coca-Cola Soft drink
Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
Premium Coca-Cola Soft drink