this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making up 90 percent of the $52 billion dollar a year domestic soft drink market. This market is a mature one with annual growth of 4-5% causing intense rivalry among brands for market share and growth. 1. Why is the concentrate business or industry so profitable? Soft drinks concentrate producers gross margins
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year-on-year)‚ re- spectively. Although there are no official figures for soft drink sales in Vietnam‚ it is expected that soft drink consumption in the market is moving in the same positive direction as the alcoholic sector. The alcoholic sector’s market structure is changing. The low-end market is contracting‚ as rising consumer incomes begin to erode consumer price sensitivity‚ according to Vietnam’s Beer‚ Alcohol‚ and Soft Drinks Association (VBA). Particularly‚ the high-end segment in Vietnam for
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Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies market‚ 2001-06 14 Table 4 : UK value sales of smoothies by type‚ 2001-06 15 Table 5: Consumption of fruit and vegetable juice 2002-2006 17 Table 6: Consumption of drinks – 7-14-year-olds‚ 2001-05 17 Marketing Mix (4Ps) 19
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_______________ Prof. Umar Farooq Dr. Kalim Khan Academic Coordinator Director EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players‚ new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas‚ 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a
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beverage concentrates and syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the Coca-Cola Company’s trademarks are sold in over 200 countries. In 2000‚ 72% of Coca-Cola’s Operating Income was generated outside the United
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[pic] 5th September 2009 To Whom It May Concern This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009. He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed. We wish him the best in his future endeavors. For Hindustan Coca-Cola Beverages Private limited. INSTITUTE OF BUSINESS MANAGEMENT
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its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one. Both companies experienced a range of unexpected problems and difficult situations that led them to recognize that competing in India requires special
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news. "What people want to do is pause and refresh‚" said Coca-Cola chief marketing officer Joe Tripodi. Pepsi‚ the world’s second-largest soft drink maker‚ launched a new marketing campaign at the beginning of the year‚ while No. 1 Coke launched its campaign three weeks later. Soda makers‚ who have seen their highest-profile products lose ground to energy drinks and pricey bottled water in recent years‚ are turning away from the lifestyle marketing that has dominated the soda wars. Now‚ they hope
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– Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar‚ Citrus flavor‚ and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one of the biggest Soft drink Company in the world. They manufacture carbonated and non-carbonated Soft drinks along with salty‚ sweet and cereal
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PROPOSAL Business Proposal In our day and age‚ companies large and small try to lure the consumer to buy their products‚ by coming up with new items. Coca Cola is a company that lures its consumers by coming up with new flavors of the soft drink. To attract more soft drink users‚ I would create a product similar to coke‚ but it would be in powder form and have longer shelf life than a bottle of soda does. For starts‚ we need to know that a normal bottle of Coca Cola sells for around $1.52 in the United
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