that most of the franchise of MacDonald’s is open for 24 hours every day and all these services have provide much convenience for people to get their meal settled anytime‚ anywhere. Besides‚ MacDonald’s do provide lots of choices for their foods‚ drinks‚ desserts and appetizer. Furthermore‚ MacDonald’s had launched a lot of promotions and great deals such as weekday breakfast deals‚ all day lunch and dinner time with discounted prices. In addition‚ MacDonald’s provide festive sets which are only
Premium Fast food restaurant Fast food Burger King
A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
Premium Coca-Cola Soft drink Pepsi
established an effective marketing mix. The company’s competitor’s‚ PepsiCo and Dr Pepper Snapple Group‚ lack the commitment to improve their carbonated soft drink market share rating by meeting their customer wants and needs. Favorite Brand Paper – The Coca Cola Company The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste‚ but also for its effective marketing strategies. This paper will analyze
Premium Coca-Cola Marketing Soft drink
reinforced by government policies such as the 1980 Soft Drink Competition Act. These agreements prevented bottlers from carrying competitor brands and allowed existing concentrate producers to dominate the market. 3) Through economies of scope‚ dominant concentrate producers were able to efficiently introduce brand extensions by minimizing costs per unit manufactured. These successful brand extensions resulted in reduced shelf space for new soft drink entrants. Buyers: Concentrate producers’ influence
Premium Soft drink Barriers to entry Coca-Cola
August 5th‚ The Center for Science and Environment (CSE)‚ an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (See Exhibit 1). According to tests conducted by the Pollution Monitoring Laboratory (PML) of the CSE from April to August‚ three samples of twelve PepsiCo and Coca-Cola
Premium Coca-Cola Soft drink
the USA according to Ahmet C. Bozer‚ president of the Coca Cola group in Africa and Eurasia. Indeed‚ Coca Cola’s ongoing war with PepsiCo in the USA has reached a dead end due to the market stagnation and to the rise of alternative drinks such as juices and sports drinks. Although it is not far from being over as the new battle is taking place from across the globe. Underdeveloped nations such as in the Middle East‚ Asia or Africa are fast growers and the more these economies mature the more Coca Cola
Premium Coca-Cola Soft drink
Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚
Premium Coca-Cola Pepsi Brand
“ Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8‚688‚300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years ($243‚ 029.47 profits)‚ while satisfying the needs of the still- unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture
Premium Soft drink
Effects of Soda on the Body “It may seem harmless to allow your child to drink soda every day. Thinking that soda won’t cause the child any immediate harm is unfortunately common.” (Khara) Unfortunately for the United States‚ it’s one of the first countries to start drinking soft drinks. Soda can also be termed as soft drink‚ coke or fizzy drink and is consumed by all ages worldwide. (Khara) Soft drinks can cause tooth decay‚ dehydration‚ obesity and more‚ and also contain tons of preservatives
Premium Soft drink Sucrose High-fructose corn syrup
the soft drink industry is currently growing‚ with hundreds of registered brand names for carbonated soft drinks within the United States. Squirt competes with Coca Cola’s two grapefruit carbonated soft drink brand- Citrus and Fresca. Squirt also competes on a more broad level of the citrus flavored soft drink category with Pepsi-Cola’s Mountain and Mellow Yellow Surge. SWOT Analysis Strengths: Market Dr. Pepper/Snapple group distribute mores than 50 brands of carbonated soft drinks‚ and
Premium Soft drink Coca-Cola