REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
Premium Coca-Cola Soft drink Pepsi
billion beverages each day in more than 200 countries. Coca‑Cola has been a catalyst for social interaction and inspired innovation. The Company’s soft drink operations are managed in 6 Groups: North America‚ Latin America‚ Africa‚ Greater Europe‚ Middle/Far East and The Minute Maid Company (the world’s leading marketer of fruit juices and fruit drinks). I have selected category B which consist of Classical and Quantitative viewpoints. The theories I have selected are General administrative theory
Premium Coca-Cola Caffeine Soft drink
Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than two thirds of the sales in the carbonated soft drink (CSD) category.2 These companies have battled with each other for many years and in the process have had to adapt to consumer shifts and increasing complexity concerning product distribution. Once again‚ the marketplace for non-alcoholic drinks in North America has evolved away from the current model. To achieve longer term profitability and growth‚ PepsiCo and The
Premium Coca-Cola Soft drink
is soft drink to the targeted consumers starting from the age of 14-40 with the income more than 15000. They are mostly experiences and strivers. The product fulfills the need of thirst. RC cola is striving to achieve favorable sales figure and trying to reduce expenses but most of the expenditures are done on marketing the product. Situation Analysis The situation analysis of RC cola is that we are providing a new trend in the market of soft drinks. The international market of soft drink contains
Premium Marketing Coca-Cola Brand
successful Beverage company on the globe . Its profits began to soar by the 1940’s as it was able Market its product to americans giving them a sense of winning a war in this case world war II . Its marketing campaign emphasis was to drink coca cola and to invest in it as it would help support our soldiers overseas. .It was the beginning of many successful marketing campaigns. This company became publicly traded after world war I. Coca cola’s strategies have of course
Premium Coca-Cola Soft drink Supply and demand
Divya Aggarwal Roll No – 1 SYBMM The Coca-Cola Company Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) The Coca-Cola Company re-entered India through its wholly owned subsidiary‚ Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since
Premium Coca-Cola Soft drink Pesticide
detailed level‚ using a soft drinks manufacturer as an example‚ and a simpler level‚ using a children’s charity by way of example. In any particular situation‚ the style and detail of the analysis will depend on the goal. Case study 1: a detailed SWOT analysis Company A has one major competitor in the marketplace‚ a soft drinks manufacturer called Soft Drink Co. To understand where Company A stands compared to their competition‚ they conduct a SWOT analysis on Soft Drink Co using publicly available
Premium Soft drink Brand
business? CRITICAL FACTORS Health Consciousness The government and parents are branding soft drinks as junk food and is bad for the health. This poses a threat to the industry because prospect market will decrease in number or may chose an alternative drink. Increasing Costs There has been a gradual increase in the prices of raw materials‚ bottling equipment and delivery equipment for soft drinks. Unlike prospective competitors who had purchased their materials a long time ago at a much
Premium Soft drink Coca-Cola Caffeine
Fizzy drink consumption is a fast growing health concern. If you are a regular consumer of soft drinks think about this‚ one 750ml drink of coke contains around 65 grams of sugar‚ according to the academy of nutrition. Theses excess calories and sugar that fizzy drinks contain is linked to numerous health problems like‚ type 2 diabetes‚ cardiovascular clogs‚ blood clots etc. to a healthier life-style try replacing soda with flavored water‚ soy milk‚ tea and water. I am ewrh4 rthhgfjdfhgsfha/
Premium Caste system in India Soft drink Caffeine
Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ now a division of PepsiCo. Intended for consumption during physically active occasions‚ Gatorade is formulated to rehydrate and replenish fluid‚ carbohydrates and electrolytes. Robert Cade‚ Dick Malonis‚ Harry James Free‚ and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach‚ Ray Graves‚ was frustrated with the performance of his
Premium Coca-Cola Gatorade Soft drink