(Bibliography)……………………………………………………………page I Executive Summary PepsiCo is a multinational corporation that expanded into Canada in 1934. The company opened the first of its many future bottling plants in Montreal‚ Québec‚ and it is‚ at present‚ the leader of the Soft Drink Market in Canada. In order to maintain its competitive edge in this market‚ PepsiCo Canada is faced with an important and complex problem: How can the company properly implement marketing strategies for the famed “Pepsi Challenge” in order to increase
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Corporate background Mountain Dew has been through many changes since it was introduced in 1942. It started out as a yellow-green drink in a green bottle that had a rush of citrus flavor and more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was well known throughout the Eastern seaboard. At this time the objectives was to gain market share. Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During the 1960s Mountain
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goals. “Bubble buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 10 milion people (targeted) with a forecasted sales growth prospect of 10% over the next 5 years (tk100 crore profits)‚ while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture
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tremendous growth potential if it is given the proper backing. [pic] Currently‚ of an estimated one million metric tons of cold beverages sold in Pakistan each year‚ 90% represent carbonated soft drinks (i.e.‚ sodas‚ of which most of them are colas). There are two major names in the carbonated soft drink sector of the beverage industry of Pakistan i.e. PepsiCo and Coca Cola. Amrat Cola is another brand‚ which‚ although nowhere near the two market leaders‚ has still established something of a market
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Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers. First he named his drink after himself: „Brad ’s Drink“ ‚ but later he renamed
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companies outside of the soft drink beverage industry. • Sold a 12 ounce bottle for 5-cent when their competition sold a 6 ounce bottle for 5-cents. Opportunities • Investment in international market- China‚ Japan‚ and Mexico tap into Coca-Cola existing market. • Conduct a Pepsi Challenge in Indonesia. They have a high population‚ the median age is 18 and they consume only four Coca-Cola a year. • Increase the price of their 12 ounce can Threats • Alternatives to soft drinks - natural fruit smoothies
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rP os t 9-709-451 REV: SEPTEMBER 30‚ 2009 FRANK V. CESPEDES Cola Wars: Goin Global ng op yo By 2008‚ per capita consumption of carbonated soft drinks (CSDs) in the United States had declined in seven of the past ei ht years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth
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Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case‚ contact Jeffrey S. Harrison (harrison@richmond
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include a breakdown of how they are able to apply to Porter’s five forces. For example‚ it is evident after reading this case that the soft drink industry is an extremely profitable one (especially for Coke and Pepsi). The reasons for this were discussed in class‚ and I will quickly explain each: There are great barriers to entry when trying to dive into the soft drink industry‚ and because of this companies who have a competitive advantage will make it rather difficult for a new competitor to enter
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strength which has an enduring quality. Coca-Cola is ’delicious and refreshing’. This theme has been a key feature of advertising for the drink ever since and more recently the message was that ’Coke is the real thing’ i.e. anything else which purports to be similar‚ is at best‚ simply a pale imitation. The Coca-Cola Company has a number of important soft drinks products the most well known of which are: Coca-Cola Diet Coke Sprite Fanta Page 2: Key aspects of Coca-Cola´s business
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