------------------------------------------------- Introduction The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually. In India‚ Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share‚ and the rest is divided among local players. Industry watchers say‚ fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country‚ employing
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------------------------------------------------- Chapter One: Introduction 1.1 Rationale for the research * The most important rationale behind conducting the research is to fulfil the requirement of the degree requirement. This certainly is import to fulfil the part in order to obtain the degree. * The methodology chapter contains the discussion about the methodology adapted during the research process. The adapted methodology adapted on the rationale ground. First the research topic
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The soft drink industry is highly competitive. Characteristics of the industry include slow growth and maturity‚ a phase during which weak companies are weeded out of the market by the strongest corporations. In order to stay competitive‚ soft drink companies must be able to offer their product at a low price. A price that can at least match (or preferably‚ beat) a competitor’s price will allow that product to enter into a consumer’s mental set of possible brands to purchase. Because the pop industry
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Executive Summary The soft drink industry is a highly competitive business fighting for market space in which there are dominant companies controlling the business. Coca-Cola and Pepsi Co. are the two largest companies that set the standards for nearly everything in the industry. These two companies compete heavily with each other in terms of advertising to gain market share‚ which smaller companies are left with attempting to be very creative and finding niche markets to attract customers. They
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CHAPTER 1 1.0 INTRODUCTION Computers are extremely important in the modern world of today. In the fast moving life of the modern world today‚ computers hold tremendous significance. Computer has become an important tool for keeping databases‚ filing systems‚ track records. Computers have brought about a revolution across all industries. They have changed the face of society. Computers are the best means for storage and management of data; they can serve as huge knowledge bases and can be harnessed
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name was suggested. This paper will discuss how human resource management has changed over the years. The paper will also discuss how the changes in workforce has effected the human resource management of today. The effects of globalization in today’s HRM will also be looked after in this paper. The world has changed over the years and so has the jobs. New jobs have been created and now labor is taken differently by the employers. The economy has brought a big change in how people take the challenges
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Introduction: HRM practices in Bangladesh are better than the past. In the past‚ HR role was concentrated to hiring firing and letter issuance-dispatching-filing stage. Now it has started to perform more than that. Such as Employee motivation‚ Employee development‚ employee retention‚ facilitating organizational development initiatives etc. and thus contributes to the achievement of organizational goals. These value added job has just begun in BD. For a good tomorrow‚this is a starting point.
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“(HRM is) a strategic approach to managing employment relations which emphasizes that leveraging people’s capabilities is critical to achieving sustained competitive advantage‚ this being achieved through a distinctive set of integrated employment policies‚ programmes and practices.” (John Bratton / Jeffrey Gold; Human Resource Management Theory And Practice‚ 2003) Although the terms Human Resource Management and Personnel Management are commonly used interchangeably‚ research has shown there
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(HRM) ACTIVITIES HR management is composed of several groups of interlinked activities taking place within the context of the organization . All managers with HR responsibilities must consider external environmental forces like : 1-legal 2-political 3-economic 4-social 5-cultural
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HUMAN RESOURCE MANAGEMENT (HRMT 387): ASSIGNMENT 3 Submitted by: Jenn Derrick Write about 1000 words to answer this question. Do you agree that "Strategic HRM is crucially interested in HRD and employee participation"? In your answer‚ discuss the problems and tensions embedded within HRD and employee participation. I believe that an organization’s best competitive advantage is their people‚ and Human Resources Development (HRD) and employee participation is critical component of an organization’s
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