Pillai’s Institute of Management Studies and Research Project Report On “Dabur India Limited” Submitted To: Prof.Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today‚ Dabur has a turnover of Rs.1899.57 crores. The market
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Executive Summary Who else wants healthy and beautiful hair? The Bangladeshi women traditionally use coconut‚ mustard and herbal oil to their hair. Using oil makes hair strong‚ silky and looks good. The market is served by some companies with their renowned brands such as Lalbag Haas Marka Narikel Tel‚ Jui‚ Parachute‚ Keya hair oil etc. This is a highly attractive market. Garnier has decided to launch new hair oil in the market
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luxurious new range of body and hand washes to indulge the senses with promises of renewal and relaxation. Making your day just that extra bit special. The rich‚ creamy lather will indulge your body and leave your skin feeling pampered and deliciously silky. LUX has always been synonymous with beauty and the enigma of a woman. Since its launch in Pakistan in 1954‚ it has been hailed as the ’soap of the stars’ capturing the imagination of its target audience with the allure of Pakistan’s leading glamorous
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Product Diversification Strategy of Unilever Bangladesh Ltd Unilever Bangladesh limited tries to lead the market by enlarging the range of its products depending on the needs‚ wants and demand of the consumers. Thus it follows product diversification strategy to satisfy current customers and to retain potential customers in the long run. That is why it has classified its strategic business unit in the following sectors. Strategic business unit (SBU): 1. Home care brands
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of the product as the connotation of the tick might be “It is a right choice!” or “It is good for you!”. Another example is “silky” in the first line that describes the result of using the wax strips. “Silky” leads the audience to think that their skin will like silk after using the Veet Wax Strips. The definition of “silky” is wide. It can be soft‚ bright or tender. “Silky” represents the result of using the product. These two examples can show that using metaphor can provide rooms for audience to
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devoting branding recourses in these key areas‚ Dove Chocolate will build recognition‚ market share‚ and brand equity‚ and re-establish itself in the chocolate industry lessening its association with Unilever. Background Dove Chocolate is known as a silky‚ creamier indulgence made of quality ingredients that evokes “me time.” In the 1950s‚ Greek-American‚ Chicago candy store owner‚ Leo Stefanos‚ developed the Dovebar out of concern for his children’s safety racing after ice cream trucks. The ice cream
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Brown sugar Baby powder Flower Baking powder Color: Dark brown Old copper(sepia‚ maroon) Light Brown White White White Texture: It’s coarse& fragile particle Very coarse and gritty The particle is sticky and a bit gritty Very Soft particle &silky Very soft Very soft Shape: In general‚ it’s coarse-grained Not regular Coarse-grained Very fine. It’s difficult to look in detail Coarse-grained Coarse-grained Smell: It’s totally coffee No smell or a faint scant Sweet taste Very nice. It’s just
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My First Dog It was a warm sunny‚ Saturday morning. It was also the day we were going to get Kola. My mom said to me‚ “Are you excited to go get Kola?”. I said‚ “I barely slept at all last night because I was so excited”. Kola is a 4 month old bullmastiff. He was born in Argentina. When he was 2 months old he came on a plane to America with his brother‚ Watco. For 2 month they lived in Tennessee. That is were we where going to pick him up. It was a 4 hour drive but‚ it was worth it. The whole
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sexual‚ yes there are two very attractive girls baring some flesh but they are in summery clothes‚ so I don’t see a problem or think the flesh bared is for means eyes. The product is a moisturiser so there is no doubt skin will be on show‚ soft‚ supple and silky skin is needed to be seen in order to sell the product. I think this advert is a good way in which the use of women is used‚ its not sexy so young girls will not try to look sexy far to young‚ it is a happy and fun image very bright and cheerful
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Circuit? 5. What are the marketing program economics of Show Circuit? 6. What does an appraisal of the introductory promotion program tell us? 7. Should the promotion program be accepted‚ rejected‚ or modified? SKIN-TIQUE CORPORATION 1. Based on Soft
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