PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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Product: Ipad mini 1.Remarkably thin and light‚ the iPad mini is the perfect size for holding in one hand. The iPad mini also fits comfortably in the pocket of a coat or a handbag‚ making it ideal for use on the move. It’s also beautifully designed‚ with obvious influences taken from Apple’s iPhone 5. Finally‚ it’s Apple’s cheapest iPad starting at like 270. The iPad Mini supports the LTE networks of AT&T‚ Sprint‚ and Verizon Wireless (no luck‚ T-Mobile!). This means it has access to 4G mobile
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MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique‚ meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size‚ Usage‚ Benefits‚ Lifestyles‚ Occupation‚ Distribution Channels‚ Geography‚ Income‚ Social Class‚ Personality‚ Age‚ Family size‚ etc. (Examples-Demographics‚ Market Surveys‚ etc
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Harlem Renaissance Mini-Project Overview of the Harlem Renaissance: The Harlem Renaissance (also known as the New Negro Movement) was a literacy‚ cultural‚ artistic‚ and intellectual movement that began in Harlem‚ New York after World War 1 and ended around during the Great Depression. It took place because people were protesting for civil rights for African Americans and they received a better life in New York and were able to impact the society with ideas‚ styles‚ language‚ and culture. Brief
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In this mini research paper‚ I will focus on the Afghanistan society through the character of Jalil. Khaled Hosseini utilize the character Jalil to symbolize the social aspect of Afghan history and culture. Jalil represents the high social class in Afghanistan. Jalil has a lavish lifestyle that is not common in the country of Afghanistan. This research paper will discuss three main points: social classes in Afghanistan‚ social structure‚ and social order in Afghanistan. Post-Taliban Afghanistan
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MINI PROJECT ON TOPIC NEW SOFT DRINK LAUNCH IN HYDERABAD SUBMITTED TO‚ PROF. SHANTHAN BY‚ D.PRATHIK REDDY M.PAVAN REDDY Supreme beverages limited EXECUTIVE SUMMARY: This includes the company profile and its products. This also consists the target market and the segment. The company has identified the need of the soft drinks especially for the children. So the company wants to introduce the new product into the market for children but the company does not wants to confine to
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Mini-PIP “What has been the influence of the media as an agent of socialisation on Generation X opposed to Generation Y?” As the generations are evolving over the years‚ media technology is changing and improving constantly. The term media is accepted as those agents that convey news‚ entertainment and information. First there were books‚ newspapers and magazines‚ and then came sound recordings‚ radios‚ films and television‚ now there is the internet and social media. As new advances are developing
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1. The mini-hotel Prague Sweet Home is organized in a family home‚ which is located in one of the greenest and cozy parts of Prague 4 - Pisnice. From home to the very center of Prague (Wenceslas Square)‚ only 30 minutes by public transport (16 minutes by bus and 8 minutes by metro) and maximum 15 minutes by car. From the house to the bus stop - 5 min. walk along a quiet street with no transitions and heavy traffic. Only 30 minutes after walking through the noisy city - and you find yourself in a
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Mini Ethnography at Colors of Inequality Conference I chose to do my ethnographic study at the Intergenerational Spring Seminar sponsored by the Unitarian Universalists United Nations Office (UU-UNO). The theme for this year’s conference was The Colors of Inequality: Costs and Consequences Conference. This conference took place at three locations throughout New York City. The three locations it took place at were All Souls Church (NYC)‚ the Salvation Army International Social Justice Commission
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Assumptions * Assume fiscal year begins July 1 * Personal savings account of $15‚000 and added family money gives him an investment fund of $35‚000. The $15‚000 personal savings is included in the total investment fund. * Acceptable to base pro forma estimates off of 1956 data. * The property‚ including the two plants‚ can be assumed as Plant & Equipment‚ and given the appraised value of $200‚000. * Assume that this P&E will not need major repair in the near future
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