well as potentially enhancing the brand’s value ( International brand architecture provides a structure and a rationale for branding decisions at different levels of the organization and for different geographic locations. In essence‚ this architecture provides the principles that guide the effective use of brands so as to develop a strong positional advantage in international markets. Some elements of brand architecture (Aaker) Brand portfolio: Includes all the brand and sub-brands attached
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Database Software The acquisition of database software for business information management is a source of business leverage in the ever competitive business environment. The management of business information is made possible by the acquisition of efficient database software. Database software is the term that refers to the computer program that helps to enter‚ update‚ organize‚ retrieve‚ and report information held in a computer database. Among the commonly used database software for personal
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P. Ricardo Faculdade de Engenharia da Universidade do Porto GSM 2 Acknowledgements ♦ These slides are based on the slides developed by » Prof. Jochen Schiller – Slides from the book “Mobile Communication: Wireless Telecommunication Systems” – http://www.jochenschiller.de » Prof. Mário Jorge Leitão – http://www.fe.up.pt/~mleitao/ GSM 3 ♦ ♦ ♦ ♦ ♦ ♦ ♦ What are the main network elements of GSM? What are the GSM addresses? How is the data transmitted over the air interface
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Advanced Information Systems Development Lesson 1 Software Quality 1 Software quality management • Concerned with ensuring that the required level of quality is achieved in a software product. • Involves defining appropriate quality standards and procedures and ensuring that these are followed. • Should aim to develop a ‘quality culture’ where quality is seen as everyone’s responsibility. 2 What is quality? • Quality‚ simplistically‚ means that a product should meet its
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Ancient Egyptian Architecture The Egyptians have survived for thousands of years‚ and are considered to be the hallmark of human civilization. They are the first known culture to have a stable society for such a long period of time. The reason their society was so stable is because they all believed in the same thing‚ which was that the gods were the first priority and that their pharaoh was a man who ascended to the level of a god. Another reason that the Egyptians survived for so long was because
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Enterprise Resource System (ERP) IPOS. IPOS is a system that was created and has been developed for use mostly in civil-engineering companies. It is also software developer by a Czech company that is mostly used in the Czech Republic‚ but also in Slovakia. It is one of the best software programs in this industry and is widely used by small companies as well as by large companies foreign origin such as COLAS CZ‚ a.s.‚ IMOS Brno‚ a.s.‚ and Chládek a Tintěra Litoměřice‚ a.s. This system combines a classic
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This has created a steady growth of innovative software being used to assist teachers and stydents within those settings. Some of the software have becoe essential to education. Applying them in consistent manner helps the student build their foundation for life in our technology driven society. The advent of countless wireless devices has elevated our knowledge base and software has elevated as well. Even though some technologies and softwares are exspensive or require added training‚ the pros
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Software Requirements Specification Template The following annotated template shall be used to complete the Software Requirements Specification (SRS) assignment of WSU-TC CptS 322. The instructor must approve any modifications to the overall structure of this document. Template Usage: Text contained within angle brackets (‘’) shall be replaced by your project-specific information and/or details. For example‚ will be replaced with either ‘Smart Home’ or ‘Sensor Network’. Italicized text is
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Analysis Phase‚ which should involve requirements definition for all planned releases. 1.0 OBJECTIVE/GOALS Objectives Successful completion of the Requirements Analysis Phase should comprise: • Definition of approved requirements • Creation of the System Requirements Document and Requirements Traceability Matrix • Development of planned test activities • Approval to progress to the Design Phase Goals The purpose of the Requirements Analysis Phase is to transform the needs and high-level requirements
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Global Software Industry The world software market exceeded $265 billion in 2010‚ according to MarketLine. Market growth is expected to exceed 6% yearly between 2010 and 2015‚ bringing the market to almost $357 billion. Home use and general business applications lead the market at almost $64 billion‚ accounting for around a quarter of the overall market‚ which encompasses systems and application software. The former includes network and database management‚ operating systems and other systems
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