Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Operating a Franchise in Australia Contents Introduction 2 Discussion 3 Conclusion 11 References 12 Introduction The major issues or background of the essay is the need to review the franchisee code of conduct in Australia and verifying the amendments those took place in 2008 and 2010. The key points for this review are issues like questions of good faith in franchising‚ the various rights of franchisees at the end of their franchise agreements for example recognition for any contribution
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Topic Models‚” Communications of the ACM (55:4)‚ pp Bloomberg Businessweek. 2011. “The Current State of Business Analytics: Where Do We Go from Here?‚” Bloomberg Business- Borgatti‚ S. P.‚ Everett‚ M. G.‚ and Freeman‚ L. C. 2002. UCInet for Windows: Software for Social Network Analysis‚ Harvard‚ Brantingham‚ P. L. 2011. “Computational Criminology‚” Keynote Address to the European Intelligence and Security Informatics Brin‚ S.‚and Page‚ L. 1998. “The Anatomy of a Large-Scale Hypertextual Web Search Engine
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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interacting with passengers. For the railways system to work smoothly‚ the information system had to be accurate‚ timely‚ and highly reliable. The Dutch railways made a first attempt to build this system and outsourced the job to a vendor. The vendor used the standard systems design method known as the waterfall model to identify the requirements for the system and design and build it. After three years‚ the system was not delivered and the contract with the vendor was cancelled. The Dutch railways
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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an exclusive franchise cake shop was conceptualized. Mr. H.T. Khorakiwala‚ the founder president of national association of bakery industry‚ who spear headed the operations‚ realized that to grow it was necessary to focus on production standards and distribution. The retail management was best left to the shop owners‚ who were in a better position to offer personalized service to the customers. The success of the first franchise cake shop sparked off a setting up of a chain of franchise cake shops
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KFC FRANCHISE OPPORTUNITY I. Initial Start up Costs and Franchise Fees (USA‚ Some financial rquirements vary from country to country) Total Investment: $1‚200‚000-$1‚800‚000 Initial Franchise Fee: $25‚000 Royalty Fee: 4%/ year Advertising Fee: N/A Term of Agreement: 20 years Renewal Fee: $4.9K Owned By: Yum! Brands Required to purchase multiple units/ master licenses KFC‚ Pizza Hut‚ Taco Bell‚ A&W Restaurants Multibranding encouraged when feasible Financing: Third Party Financing
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as the wind blew it back and forth‚ as she walked down the steps leading to the subway. She was heading to an art convention downtown‚ but Ruby had an eerie feeling about taking the subway a extremely creepy eerie feeling‚ because she always took a taxi. Rumors said that the subway was full of creepy bugs‚ blood‚ mask people all types of things‚ but she didn’t believe it soon Ruby finally made her way onto the subway‚ her stomach rumbled as if a lion and drum were in her stomach and her head spun
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