SUBWAY BRAND ANALYSIS Analyzed by Tanay Manoj Rathod Ashvikha Lakshmi Shriraam Nan Dar Lakshmi Prathyusha Arimilli Content Page 1. Introduction 2. Company Background 3. Brand Vision 4. Brand Objectives 5. Brand Personality 6. Impact of emotional appeal on consumer behaviors and the subway brand 7. Involvement theory on consumer behavior 8. Maslow Hierarchy of Needs 9. Conclusion 10
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operates and grants franchises to operate quick-service hamburger restaurants using certain trademarks‚ service marks and trade names‚ and a recognized design‚ equipment system‚ color scheme and styles of buildings and facilities‚ signs‚ certain standards‚ specifications and procedures of operation‚ quality and consistency standards for products and services offered‚ and procedures for inventory control and management. Franchise Offer: BKC currently has three different forms of franchise agreement‚ corresponding
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History Years ago‚ when the Singhania family was building‚ consolidating and expanding its various businesses in Kanpur‚ one Mr. Wadia was in a similar manner setting up a small woollen mill in the area around Thane creek‚ 40 kms away from Bombay. The Sassoons‚ a well-known industrialist family of Bombay‚ soon acquired this mill and renamed it as The Raymond Woollen Mills. Around the same time‚ the Singhanias aimed to broaden their business horizons. The family’s sharp business foresight led to
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questions. If you have partners that will be on the franchise agreement‚ please have them answer these questions too. All answers and information you provide will be held in strict confidence. 1) Have you ever owned a business before? If so‚ how many units? Also‚ please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities
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Franchising first took hold in Vietnam in the 1990’s with the appearance of well-known foreign fast food chains like KFC‚ Lotteria‚ and Jollibee. With the passage of several franchise laws and decrees‚ franchising businesses have become more widespread in recent years‚ with a number of well-known foreign and domestic franchise brands operating in the market. And while Vietnam’s entry into the World Trade Organization in 2007 heralded the opening of the retail sector to foreign investment‚ the slow
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For years‚ Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically‚ Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps‚ the patron earned a free meal. Unfortunately‚ Subway had to discontinue the Sub Club‚ much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting
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Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand .With over 200
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Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY’s® annual sales exceeded $6.3 billion dollars‚ while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7‚825 units worldwide with 7‚750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers
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with details of how a franchise agreement can be made with Boost Juice. Franchise Agreement The term of initial franchise agreement with Boost Juice is seven years with an option to renew for a further two terms of seven years. As part of the franchise agreement the franchisee must pay an ongoing royalty fee of 8% + GST of the monthly sales. Boost Juice provides comprehensive training and ongoing support to all franchisees as part of the contract and also provides a Franchise Business Consultant
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� SUBWAY SANDWICH PHASE 1: IDENTIFYING PROBLEM Subway is a franchise sandwich store that has been established in the market since 1965. They have been famous for their classic sandwich combinations and also their customization of sandwiches that meets customer’s specific needs. Currently Subway is the largest Sandwich franchise in the world and has a total of 30‚272 Stores in 87 countries around the world. Thailand is one of the countries that hold a Subway Sandwich franchise license. In Thailand
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