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Marketing Microwave Ovens 07/08/15 Contents 1 2 Indian Food Preparation Versus Western Food Preparation 3 Values and Customs 4 Marketing Mix 5 6 07/08/15 Introduction about Microwave Oven Market Data Conclusion Introduction Introduction About Microwave Oven 07/08/15 History Discovered by Percy Spencer in 1945. By late 1946‚ the Raytheon Company had filed a patent proposing that microwaves be used to cook food. 07/08/15 History In 1967 the first countertop‚ domestic oven was introduced
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microwave oven or microwave is a kitchen appliance that cooks or heats food by using electromagnetic waves. This happens by using microwave radiation to heat materials such as water and other things within the food. This leads to food being more evenly heated throughout. Basic microwave ovens heat food quickly and efficiently. One setback is that they do not brown or bake food in the way conventional ovens do. This makes cooking certain foods impossible to do in this type of oven. Microwaves
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generation‚ and occupation) to segment the Chinese microwave oven market. Midea divided the market into two broader segment: householders in primary cities‚ and tertiary cities. The primary city markets has already been saturated‚ while there were a considerable number of potential customers in tertiary cities. On the other hand‚ in China‚ those people who work as a office worker or professional are more likely to buy a microwave oven. They are busy at work‚ so they do need a convenient heating
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| 2012 | | | [Renewable Sources of Solar Energy] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Renewable Sources of Solar Energy In today’s civilization the need for energy is increasing at a sky-scraping rate. Every object requires energy to function. This is where preserving energy happens to
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Looking at the world we live in today‚ many things that we have or use are taken for granted. We don’t think much about how a telephone works when we’re talking to our friends‚ or how emails and faxes can travel from one unit to another within a blink of an eye. When we go inside our homes and turn on our TV’s‚ do we ever wonder how the human mind could ever comprehend radio waves and electromagnetic energy? How were these things invented? How did anyone get the first ideas to experiment? After all
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CASE 1 4 Marketing Microwave Ovens to a New Market Segment You are the Vice President of International Marketing for White Appliances‚ an international company that manufactures and markets appliances globally. The company has a line of microwave ovens— some manufactured in the United States and some in Asia—which are exported to the U.S. market and Europe. Your company markets several high-end models in India that are manufactured in the United States. Your presence in the Indian market is limited
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MICROWAVE OVEN It is a machine that cooks food using microwaves‚ a type of radio wave. The microwave oven uses a magnetron. This is similar to a radio transmitter. It makes very short radio waves which go right into the food to a depth of about 2.5cm. This makes water molecules swing to and fro at about 2.5 billion times a second. This heats up the molecules around it. As they heat up the heat goes to the inside of the food. This process is called conduction. This also happens in a normal oven‚ but
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Messages Door Control Panel Open Closed Control Panel Door Oven Controller Display Panel Open Closed Oven On Oven Off Temperature Oven On Oven Off Oven Controller Control Panel Start Stop Power Setting Display Panel Control Panel Oven On Oven Off Power Setting Time Explain some of the graphical user interfaces (GUIs) and communications messages that occur during the operation of a microwave. Microwave ovens manufactured in current times can operate a wide array of functions
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and the time it take to prepare them. The 1st step in making Vegan Cookies is to make sure you have all the required utensils and ingredients. You will need the cookie sheet. These are the following utensil: A bowl‚ spoons‚ blender‚ paper towels‚ oven glove‚ and a following ingredients you will need: Cake Flour: ¾ cup Pastry Flour: ¾ cup Unsweetened cocoa powder: ½ cup Baking soda: ½ teaspoon Salt: ½ teaspoon Egg replacer equivalent for 6 eggs Raw sugar: 1 cup Packed dark brown sugar:
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