The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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The sun has produced energy for billions of years. Solar energy is the sun’s rays (solar radiation) that reach the earth. Solar energy can be converted into other forms of energy‚ such as heat and electricity. In the 1830s‚ the British astronomer John Herschel used a solar thermal collector box (a device that absorbs sunlight to collect heat) to cook food during an expedition to Africa. Today‚ people use the sun’s energy for lots of things. Solar energy can be converted to thermal (or heat) energy
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for PV solar is growing and very promising‚ especially Europe and East Asia. * The global concern over clean and renewable energy. * The rising prices of oil. * International incentives‚ funding from governments to encourage alternate energy sources will create larger demands‚ namely in Europe‚ China and Canada. | * Competitors with similar technologies‚ competitive prices‚ brand name recognition and market share are viable threats. Most companies compete globally with Canadian Solar. *
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ADVERTISING ESSAY Advertorials Author Neil Kokemuller defines advertorials as messages that are delivered in a specific to print media publications and websites. It has a distinct format compared with other print ads. (http://yourbusiness.azcentral.com/advertorial-vs-advertisement-5280.html) Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like
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Saatchi & Saatchi Company Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in
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The objects in the asteroid belts that are contained within the Solar System affect life on Earth today. These asteroid belts are the main asteroid belt and‚ the Kuiper Belt. Since these belts contain so many objects‚ there is diversity present within the objects. The asteroid belts consist of many categories of asteroids‚ the sizes of which‚ can vary greatly‚ ranging from a few meters to miles long. However‚ the mass of all discovered asteroids is still less than Earth’s mass. This is logical since
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EMERGENCE OF ADVERTISING: In early times advertising was no more than signs painted on walls and town criers‚ who were hired by merchants to praise their goods (outdoor advertising). Gutenberg was the one who invented moveable type printing press in 1450. This invention resulted in the mass production of posters and circulars. In 1472 the first advertisement was printed as a handbill in English. (1) About 200 years later‚ an Englisher printed the first ad in the newspaper (1&2). The ad was about
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Advertising: Information tool‚ manipulation tool‚ or Beyond? The impact of advertising in our society is a fiercely debated topic‚ and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor‚ ongoing story lines‚ unexpected dialogue‚ unusual techniques‚ attention-getting spokespersons‚ or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically
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