CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Case Study #10 - Sue Summery Sue comes to us today reporting an incidence of abuse in her current same-sex relationship with a woman named Marsha. Sue is an out of state college freshman currently enrolled at a local university. The client reports‚ she chose to attend this particular college in order to keep her parents in the dark about her sexual orientation fearing they would cut her off financially based on their strict religious values against homosexuality. Sue claims‚ she was previously
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References: K. Palepu‚ ’The Home Depot‚ Inc. ’‚ the case‚ Harvard Business School‚ 1996Palepu‚ Healy and Bernard. ’Business analysis and valuation ’‚ Third edition‚ 2004Table 1: Stores Productivity198319841985Sales/Store ($million)Transaction/Store (000)Sales/TransactionSquare Foot/Store (000)Sales/Square Foot13.5446307418313.9460307718014.04673080175Table 2: Financial ratios of Home DepotFinancial RatioFiscal Year198319841985Return on SalesAsset
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MEMORANDUM TO: Donald Triggs‚ President and CEO‚ Vincor International Inc. FROM: Vice-President‚ Marketing and Business Development DATE: September 19‚ 2009 SUBJECT: Growth Strategy for Vincor Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments - red‚ premium‚ varietal‚ and ice wines. Supply is always a big concern and government
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Globalization of Wal-Mart Ye Myint Tun California Mirama University Case Study 1: Globalization of Wal-Mart Please refer to the Mini-Case 9.1‚ “The Globalization of Wal-Mart” on page 251 and answer the following questions: 1. Why has Wal-Mart viewed international expansion as a critical part of its strategy? International expansion is different from the domestic expansion because geography areas‚ culture‚ tradition‚ behaviors and characteristics of the consumers are not similar‚ thus
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Case Study 2: Wireless and Mobile Technologies Stephanie Airhart By Dr. Mark Cohen CIS 500 February 15‚ 2015 Wireless and Mobile Technology Wireless technologies facilitate the transfer of information between two or more points. Through wireless technology‚ we are able to manage productivity‚ enable security systems‚ and increase consumer convenience. According to Techtarget.com‚ wireless technology is rapidly evolving and is playing an increasing role in the lives of people throughout
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Stanley Black & Decker‚ Inc. February 7‚ 2013 Introduction From the start‚ the merger announced November 2‚ 2009‚ looked good on paper. Stanley Works agreed to buy Black & Decker for stock valued at a 22 percent premium in exchange with $3.6 billion in its stock. That was justified because Stanley got management and board control‚ and its shareholders were to own more than half of the stock‚ with the 50.5% of the stock in the combined company. This case not only explores shareholder
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and Apple Computer‚ Inc. Case Analysis Dubinsky’s primary mistake was relying on her position and reputation rather than mounting an effective‚ persuasive‚ and fact-based argument. As noted by Jay Conger in The Necessary Art of Persuasion‚ today’s employees are not content to accept a decree from above and seek to understand the reasons behind a decision. She should have taken Jobs’ JIT proposal seriously from the beginning and‚ as soon as she heard of it‚ worked to make her case affirmatively using
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Case 2-1 Cynthia Cooper and WorldCom Cynthia Cooper details her trials and tribulations about her experiences at WorldCom in the book Extraordinary Circumstances: The Journey of a Corporate Whistleblower. The following excerpts from the book describe the actions she took to uncover the fraud at WorldCom and reactions of key players in the accounting department‚ top management‚ the audit committee and the external auditors. Cooper was first alerted to the fact that there may have been a problem
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Tanglewood Case 2 The environmental scan for Tanglewood is very complex. According to the scan‚ there is a consistent supply of qualified individuals to fill managerial positions; however‚ it has been determined that Tanglewood may experience difficulties completing this task for several reasons. First‚ retail is often viewed as an undesirable market for recent college graduates. Secondly‚ many associate retail with working long hours‚ low pay‚ and frequent conflict with lower-level employees
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