■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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Lehigh Steel Background- Lehigh Steel was founded in 1913 and it manufactures specialty steels for high strength‚ high use applications. In 1975 it was acquired by Palmer due to its ownership of Continuous Rolling Mill‚ a specialized equipment that convert steel intermediate shape to wire for Palmer’s bearing. The industry as a whole is highly competitive‚ even a small change in price could alter customers’ consumption decision greatly‚ keeping costs down is therefore‚ one of the most important
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ALLOY STEELS I. A. ALLOYING ELEMENTS Any metallic element added during the making of steel for the purpose of increasing corrosion resistance‚ hardness‚ or strength. The metals used most commonly as alloying elements in stainless steel include chromium‚ nickel‚ and molybdenum. Characteristic of alloying elements Very important elements for alloy steels are manganese‚ nickel‚ chromium‚ molybdenum‚ vanadium‚ tungsten‚ silicon‚ copper‚ cobalt and boron. All commercial steels contain 0‚3-0
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ABC STEEL COMPANY Robert Cruz‚ newly appointed Shop Manager of ABC Steel Company‚ was making his way through the plant back to his office. He had just reviewed the company’s most recent operating statistics with his boss‚ Rudyard de los Santos‚ Operations Manager. The statistics were shocking: ABC Company’s production backlog had reached such proportions that top management decided not to accept any further business. The company was paying penalties of P50‚ 000.00 a day due to non-fulfillment
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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BALIGA Steel Wars: A Battle for the Future of American Steel In late 2001 the United States Trade Representative (USTR) submitted a request to the U.S. International Trade Commission (ITC) to determine if the U.S. steel industry was seriously injured or threatened with serious injury as a result of recent increases in steel imports to the United States. This request was submitted under Section 201 of the Trade Act of 1974. The request followed months of petitioning by the U.S. steel industry
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3. IRON AND STEEL PROCESS 5 4. CORE COMPETENCE 9 5. COMPETITIVE ADVANTAGE 10 6. COMPETITIVE PRIORITIES 11 A Century of Trust INTRODUCTION Tata Steel Limited (NSE: TATASTEEL
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Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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Business Blogging Toolset: 100 Resources for Entrepreneur-Writers In the past few years‚ blogs have become a big part of business on the internet. Everything from anthropomorphized cats to celebrity gossip can bring millions of visitors and a steady stream of revenue. It can be hard to figure of where to start with your own money-making blog‚ but we’ve tried to make it a little easier by condensing the essential resources you’ll need to start blogging profitably into this list. Check out these sources
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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