BRANDING ESSAY Subject: The brand as an aspirational and cultural agent 14/03/2013 According to Philip J. Kotler “a brand is a name‚ term‚ sign symbol or design‚ or a combination of them to identify the goods or services of one seller or a group of sellers and to identify them from the competitors”. This definition expresses the brand as the sum of the representations that we have‚ however‚ the brand is also a cultural agent. To remain permanently in the mind of the consumer brands must
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negativity. In some situations‚ they are useless. Other times‚ they help us create a brighter world. In my opinion‚ I would wish to have the power of telekinesis. The power to move things mentally because I will be able to do multiple things at a time. Essay: The first time I stepped into the United States of America was in California with my family and grandparents. The only vivid memory of my six-year-old vacation was the bus event. I listened to the bus doors closing behind and looked around. Strange
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BUSINESS PLAN FOR HSJ EVENTS PREPARED BY: Jessica D’Alvarez‚ Sophie Jones and Hannah Lydford EXECUTIVE SUMMARY When discussing what business we would like‚ we all came up with the idea of event planning and that is what finalised our decision. We are all interested in event planning and therefore thought it would be a great business to start up. The purpose of our business plan is to provide structure in our business and to have a written record of our plans
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PART A Courts all over the world have set precedence’s of treating directors as trustees which means in the performance of their assigned legal and corporate duties‚ they stand in a fiduciary relation to the shareholders of the company. A director as a trustee shall act in the best of his ability to benefit the company and not in furtherance of his own interest. Each of the four directors of the company stand in a fiduciary position to the company and thus liable for their acts of omission and
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Hieu Nguyen – FIN 5309 Section 1 Assignment 1 2.3 Table 2.2 X=0 X=1 Total Y=0 0.15 0.07 0.22 Y=1 0.15 0.63 0.78 Total 0.30 0.70 1.00 With W = 3+6X and V = 20-7Y‚ we have: (W|X=0)=3 (W|X=1)=9 Total (V|Y=0)=20 0.15 0.07 0.22 (V|Y=1)=13 0.15 0.63 0.78 Total 0.30 0.70 1.00 a. E(W) = 3 x 0.3 + 9 x 0.7 = 7.2 E(V) = 20 x 0.22 + 13 x 0.78 = 14.54 b. = (3 – 7.2)2 x 0.3 + (9 - 7.2)2 x 0.7 = 7.56 = (20 – 14.54)2 x 0.22 + (13 – 14.54)2 x 0.78 = 8.4084 c. cov
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Q.1a) The following graph is EOQ model with planned shortages. Let the parameters from the basic EOQ model. d = constant demand rate K = setup cost for placing one order Q = order quantity h = inventory holding cost per unit of product per unit of time p = shortage cost per unit of product per unit of time S = inventory level just after an order of size Q arrives So‚ Q– S = Shortage in inventory just before an order of Q units is added Production or ordering cost per
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Problems Q.1 Consider a five-year coupon bond with a face value of $1000 paying an annual coupon of 15%. (i) If the current market yield is 8%‚ what is the bond’s price? (ii) If the current market yield increases by 1% what is the bond’s new price? (iii) Using your answers to part (i) and (ii) ‚ what is percentage change in the bond’s price as a result of 1% increase in interest rates. Q.2 Consider the following FI balance sheet: M. Match Ltd Assets | Liabilities | 2 –year Treasury bond
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Q1. Based on the data in case Exhibit I‚ what inferences can be drawn from the survey responses regarding the herbal shampoo category? As per Exhibit 1 the following inferences can be drawn from the survey regarding herbal shampoo category: * The respondents felt that herbal shampoos need to be used in large quantity for lather and that the protein content is important for making hair strong‚ shiny and soft. * Respondents chose their shampoo based on their hair type and texture. * They feel that
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1. Haar Inc. is a merchandising company. Last month the company’s cost of goods sold was $61‚000. The company’s beginning merchandise inventory was $11‚000 and its ending merchandise inventory was $21‚000. What was the total amount of the company’s merchandise purchases for the month? A. $61‚000 B. $51‚000 C. $71‚000 D. $93‚000 Purchases = Cost of goods sold + Ending merchandise inventory - Beginning merchandise inventory = $61‚000 + $21‚000 - $11‚000 = $71‚000 2. Gabruk Inc. is a merchandising
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1. Which of the following is a financial asset? An experienced and hardworking sales force. A trademark A bank loan agreement [correct] Undeveloped land 2. Capital structure refers to the mix of a firm’s long-term debt financing and equity financing. Suppose that a firm has $4 billion debt. The market values the firm’s 100 million (equity) shares at $60 per share. Earnings per share is $5. Dividend per share is $1.What is the fraction of equity in the firm’s capital structure? 40% 60% [correct]
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